Internet Advertising
Tools
There are several ways to create and manage your advertising on the Internet. When you decide to do it by yourself, you probably need some useful tools with you. The following section introduces you to some important software tools you can download and use.
1.Banner Tools
One of the most valuable tools for banner advertising is site statistics
software. Good site statistics software can give you all types of information
that you can use for an effective banner campaign, such as where uses
most often link to your site, which keywords they are typing in to find
your site, and the URL of the search service they used. Three very effective
software products are: WebTrends,
MediaHouse, and Accrue
Hit List.
To manage your advertising inventory, you need a mechanism to display and rotate the banner ads throughout your site and to provide email reports to your advertisers showing impressions and click-throughs for each banner purchased.
Ad rotation: You can do it in-house by freeware/shareware or you can buy a commerical software package to install on your server. Workz.com has a list of the most popular freeware or shareware.
Commercial software is more appropriate for companies with large web sites, groups of Web sites, or ad networks. These packages perform all the standard types of targeting plus strategic profiling of end-users. They also include online reports that detail various targeting mechanisms. You also can find the list of these software in Workz.com.
Random Image Displayer allows you to set up a list of images and then randomly display them as inlined images or background images.
2. Submission Tools
SitePromoter is a Web site
promotion software which automates the process of submitting your URL
to the top 50 search engines and guides you to the keywords that will
place your site in the best category available in each. This is NOT as
good as registering your site yourself, especially as far as generating
meta-tags is concerned, but it is still very useful if you do not have
the time to do it yourself.
JimTools provides a series of powerful Web Site tools including Site Submission, Position, Link Checking, and other useful net tools.
3. Ad Management Tools
Engage AdManager
makes it easy for Web sites to access ad inventory online and schedule
ads in real time. It eliminates the risk of overbooking ads or under utilizing
available ad space with the most comprehensive inventory forecasting available.
AdForce works the way you do, from scheduling and targeting through auditing and billing. Its simple point-and-click client software makes campaign scheduling quick and easy, or you can rely on their experienced Client Services team.
4. Other Advertising tools
Rich
media tools will help make your banners pop off the screen;
WebPosition Gold combines the features of web page generation, upload management, submission, and position reports together to launch your Web site to the top of the search engine results.
Email Marketing Resources provides a list of some E-mail Marketing services to implement your advertising online.
Web Reference has a chart that compares Advertising Management Software.