Guides
Internet Advertising Digital Library
The Guides are the heart of our site. This is where we give in depth introductions to the topics that are most important to new Internet advertisiers.
Creating an excellent web-site is only part of the battle. Web-site registration is now the next important step, so that people who are looking for your product can locate your web-site. You must register your URL with as many search engines, meta-search engines, and directories as possible. We list here the most important ones and the best ways to promote your site using registration.
- Registering: Introduction, Do's and Don'ts
- Top 10 Search Engines
- Directories: Introduction, Top 4 Directories
- Directories: How To
If you have created your web site, registered it properly with search engines and directories, it is time to start promoting your site in as many ways as possible. Banner advrtising is a vital first step. Although the effects of banner advertising are not completely agreed upon, it is still important to inlcue it as part of the marketing strategy for your site. The following pages contain our guide to banner advertising on the web.
Bringing potential customers to your site using the techniques we've demonstrated is only half the job. Now you need to sell them on your services and your product. Convince your customers that you have what they need, make it easy for them to buy, and bring them back later with good online customer service.