Resources
Internet Advertising Digital Library
See how other successful Internet Advertisers ply their trade, and learn what their strategies are and why they work.
Successful banner advertising relies on good design and a clear understanding of marketing, as well as knowing the difference between traditional and new media. A good banner should consider the target audience, the placement, the content of the banner, the color, size, format of the banner, and other elements.
Here we look at well-designed company web paes and point out key features of their design strategy.