Internet Advertising Digital Library
Features
Guides
Resources
FAQs and Discussion
Examples and Analysis
Ethics and Legal Issues
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FAQs are very useful pages to read, especially when you are working in a new area. These FAQs cover all of the basics about internet advertising, and will help you become familiar with new concepts.
FAQs
Get the FAQ's on Web Advertising
This FAQ is the best starting place for a quick but thorough list of questions and answers. It has complete answers from industry professionals, so it is authoritative. It is also current, as the page has recently been updated.
I/PRO: SERVICES: FAQ
If you would like a more technical set of questions, this site discusses questions of finer detail than the FAQ above. It discusses site usage, content measurement, advertising measurement, response analysis, and other questions. A very useful addition to the above.
Advertising on Usenet: How To Do It, How Not To Do It
This page is essentially an editorial page that answers a number of questions as the author expresses his opinion. It focuses mostly on how to incorporate Usenet into an advertising strategy. This is an excellent, relevant, and important discussion on the current state of Internet advertising.
Stats:
Logical Creations Internet Advertising FAQ
This web site contains both an FAQ and a set of statistics related to internet adversitisng. Topics covered are:
- Why advertise on the internet?
- The cost of conventional advertising
- How to build a web site
- How people can find your site
- The costs of running a web site
- Internet facts and statistics
IAB Canada - Internet Advertising Survey
This page is a survey that contains many statistics. It is run by the Internet Advertising Bureau of Canada, so it is the place for Canadian entrepreneurs to go. The survey, the only one sanctioned by most major Canadian Internet publishers, clearly indicates that this is a massive advertising market that cannot be ignored. The Internet is the only medium where you can advertise and transact and its importance is increasing daily.
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