![]() |
IIM AHMEDABAD - AGMP | ![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||
The pioneers... |
||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||
A Curtain Raiser |
||||||||||||||||||||||||||||||||||||||||||||||||||||
|
![]() |
![]() |
![]()
|
![]() |
![]()
|
Marketing Position products relative to customers, competitors, own philisophy Segment the customers based on behaviors, attitudes, and aspirations Designing deliberating and delivering an offer, ahould be clearly differentiated Target segment selection based on consistency in resources, aspirations. Identifying opportunities from cutomer analysis and sub segments Use positioning as tool for attack and defence. Elements of Strategy Location, Technology, equipment and infrastructure (ARENAS) Resources human, monetory Growth options organic or through acquisitions (VEHICLES) Differentiators Staging Economic Logis Strategic Competencies of leaders – Visualisation based on partial information Innovativeness, Analysis of multiple linkages and building on it Conceptualization Assumptions, analysis and tracking Trade off analysis – what are you saying yes to and what are you saying no to Articulation if Retalitaion Multiple Decision making Accepting Resposibility Way Out Challenge sources of success, when is the right time, Freedom of choice, Aligning one self with the needs and aspirations of the organisation Porter's 5 Forces Strategy is about converting visions in to mission into milestones, into actions, into resources into responsibilities Finance .
|
||||||||||||||||||||||||||||||||||||||||||||||