This page provides you a brief sketch of each of the major sections of this web site. Click on highlighted words or buttons of your choice.

News Get more information about Michael Cafferky, his recent activities, speeches, seminars, and publications.

The Book: Let Your Customers Do the Talking Let Your Customers Do the Talking (Upstart, 1996) has been acclaimed as the "complete tool kit" on word-of-mouth marketing. Order the book fast on-line or with any one of several other methods, use the ISBN number to find the book at your local public or university library, read reviews and endorsements for the book, write your own review of the book and contribute it to this site, read a summary of the book's benefits and features, get information about Cafferky's other books on word-of-mouth marketing.

Proven Tactics of Word-of-Mouth Marketing Word-of-mouth marketing is the most powerful form of marketing communications. Learn how other companies have applied the principles of word-of-mouth to build customer loyalty, generate more referrals, build strong networks of satisfied customers who brag for you bringing in new customers who are presold on your products/services, and make bigger profits. Use the short tutorial, take the knowledge quiz, and browse the section on tactics for selected industries. If you don't see your industry listed here, contact Michael Cafferky and make a suggestion to add to the list. Contribute the best tactics that you have seen working.

Quotations from authorites on Word-of-Mouth Read over 130 of the best quotations on topic of word-of-mouth marketing. Included in this section is an extensive list of quotations from Michael Cafferky's writings and speeches.

Outside Resources Use one of the largest bibliographies on the topic of word-of-mouth communication available anywhere (books, monographs, theses, audio-visual products, journal articles), jump to the links page, read reprints of published reviews of Cafferky's book, read the growing list of Cafferky's reviews of other books on word-of-mouth communication, join the international networking list, and contribute your own suggestions for resources that should be listed here.

Seminar Read an abstract of one of Michael Cafferky's seminars, read endorsements for his training programs, link with "Goodspeakers" speakers bureau where Michael Cafferky is registered, get information about his consulting services, read a copy of Cafferky's electronic press kit and his extensive client list.

Links Save yourself time searching the world wide web for other sites that cover the topic of word-of-mouth marketing. Link with the Cafferky's publishers and other important sites. Contribute your suggestions for links to add to this section.

About the Author View a photo of Michael Cafferky, read a short biographical sketch of his career. Find out what projects he is working on now and has planned for the future, read inspirational quotations from his speeches and writings, get up close through a question & answer interview, link to the news section of this site. Contribute your own suggestions for quotations on word-of-mouth marketing.

Special Features Read an excerpt from Cafferky's book and other classic books on the topic of word-of-mouth, read additional collateral material not found in Cafferky's book that is available only on this web site, read and contribute stories of word-of-mouth in action, print desk-top items (a pyramid, table tent, door knob hanger, poster) that you can use in your business to raise awareness to the importance of word-of-mouth communication, read original papers on the topic written by Michael Cafferky.

Response Form Use a form to send us your comments, questions or other feedback. Some sections contain their own form for use in responding.




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