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How do we harness aesthetics for the daily pursuit of Marketing? Graphic design is one activity that brings about artforms right down to your business, particularly in marketing communication. We take the appreciation of images, forms, dimensions, colors, textures in their active form to convey the value of products and services without which words or sounds alone may not be as compelling.

Here, we bring you articles as well as design examples others in business have found valuable.

Everybody's Baby, Nobody's Child?
by Rene E. Pe Benito

Everybody's Baby, Nobody's Child?Okay, so you've decided that you want to put up a brochure! Your sales are up but your market share is still off the target.

Customer Service On The Internet (Huh?)
By Bob Kleine
Pics: Extreme Graphics

Customer Service on the InternetAm I the only person out here who sometimes wonders if such a thing as good service on the Web exists?

Three Cost-effective Ways To Use Direct Mail
by Larry Brophy

Two of direct mail's biggest benefits are: its pinpoint targeting ability and its ability to deliver a full and complete sales presentation of any length.

How to make the most working with a Graphic Designer
by Rene Pe Benito

How to make the most working with a  graphic designerWhen you do decide to hire an outside help, you'll either get just what you pay for, add more wrinkles to your face or get more than what you pay for. The choice is obviously getting the most ...

 
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5/11/00