Resources 
Books
Internet Advertising Digital Library
- Web Resources
- Books
Web pages can be very valuable resources but due to their
length, they often only skim the surface of their topic. Also, some people
find reading on the screen tiring. If you want a more in-depth treatment
or prefer the pacing of a book, here are some useful ones to get you started.
Note that this is not meant to be an exhaustive list.
Cataudella, Joe, Dave Greely, Ben Sawyer
Creating Stores on the Web. 1998
The steps involved in setting up, promoting, and maintaining an online
store. Includes profiles of successful online businesses. Purchase
at Amazon
Forbes, Thom, Andrew Jaffe
Webworks : Advertising. 2000
29 firms offer a insiders' looks into successful hard- and soft-sell design
techniques. Purchase
at Amazon
Haylock, Christina Ford, Len Muscarella, Steve Case
Net Success : 24 Leaders in Web Commerce Show You How to Put the Web
to Work for Your Business. 1999
Case studies of businesses that have been successful with Internet commerce.
Purchase
at Amazon
Kosiur, David R.
Understanding Electronic Commerce (Strategic Technology Series).
1997
A somewhat dated overview of e-commerce, written at the introductory level.
Purchase at Amazon
Langford, Duncan, ed.
Internet Ethics. 2000
A wide-ranging look at various ethical and legal issues that can arise
while doing business on the Internet. Purchase at Amazon
Locke, Christopher, Rick Levine, Doc Searls, David
Weinberger
The Cluetrain Manifesto : The End of Business As Usual. 2000
A manifesto of Internet commerce as a form of conversation which most
companies are woefully bad at. Book is based on the Cluetrain
Web site. Purchase
at Amazon
Nielsen, Jacob
Designing Web Usability : The Practice of Simplicity. 1999
Designing web pages that are easy to use and meet the needs of your consumers.
Neilsen backs up his statements with actual data from studies of users.
Purchase
at Amazon
Rosenfeld, Louis and Peter Morville
Information Architecture for the World Wide Web. 1998
The creation of large-scale Web sites that are well laid out and have
a usable structure.
Purchase
at Amazon
Seybold Patricia B., Ronni Marshak
Customers.com: How to Create A Profitable Business Strategy for the
Internet & Beyond. 1998
Customer-focused e-commerce.
Purchase
at Amazon
Treese, G. Winfield, Lawrence C. Stewart
Designing Systems for Internet Commerce. 1998
The technical considerations of building sysyems for conducting commerce
on the Internet.
Purchase
at Amazon
Zeff, Robbin Lee, Brad Aronson
Advertising on the Internet, 2nd Ed. 1998
The details of Internet Advertising. Topics covered include ad models,
targetting, market research, and legal issues.
Purchase
at Amazon