Resources 
Web Resources
Internet Advertising Digital Library
- Web Resources
- Books
For novice entrepreneurs to master advertising strategies and skills, they need to see what the experts say. We provide some reference sources here to help them locate valuable information.
Organization
Internet Advertising
Bureau
IAB is the first international non-for-profit association including Internet
publishers, advertisers and agencies who are committed to being Internet
marketing and advertising advocates. It devotes exclusively to maximizing
the use and effectiveness of advertising on the Internet by establishing
structure and standards.
Internet Advertising
Bureau of Canada
IAB Canada has been established to encourage the use of the Internet as
a viable marketing and advertising medium and to provide industry-accepted
guidelines and standards for its use, dedicated to the development and
support of online advertising, increase online traffic and the effectiveness
of online advertising in Canada.
IndusDigital
Indus Digital is an organization in the field of online business communications,
delivering solutions to clients including strategic development, design,
marketing and online communications.It presents many reports on Online
Advertising such as Banner
Advertising Report and Banner
Effectiveness Tips
Online Media
Admedia
A good resource collection of online advertising media, containing guides
and articles on main Internet advertising topics.
Adweek
A complete print and online medium for news and information in the fields
of advertising, marketing and media. It has several online magaznies including
Brandweek Online, Mediaweek
Online, MC Online.
BtoB
As Advertising Age's Newspaper of
the Marketing Revolution, BtoB focuses on the convergence of current marketing
practices with the Internet era and provides practical, perceptive and
provocative news, case studies, technology trends, reviews of the latest
marketing campaigns, data, and real-world tips.
Internet
Advertising Report
A daily Internet advertising news service from Internet.com.
Reference sources
Adbility
Site contains a large listing of useful information for web site operators
looking to learn more about internet advertising. Includes advertising
rate information, ad broker and ad rep locator and more.
Ad Resource
Specializes in web marketing and promotion resources, articles and consulting
services as well as web marketing software development. Has a collection
of very up-to-date articles concerning Internet advertising issues.
Banner
Tips
Banner Tips is dedicated to the study of all things banner-like, including:
banners, banner design and advertising, click-through ratios, banner link
exchanging, etc. Its free newsletters includes news and articles on how
to improve banners and increase traffic to the Web site.
Internet
Marketing Savor
A site that provides some Web marketing tips and many useful Web resources.
The Internet
Marketing Center
Internet Marketing Center is a privately held corporation which specializes
in showing small businesses unique and unconventional ways to promote
their business on the internet. It provides tutorials, tips, free newsletter,
and some good links for promotion online.
Web Marketing
Info Center
Part of Wilson Internet, has links
to thousands of on-line articles about effective Web marketing and advertising.
The information inside is clearly presented and offers a range of options
for businesses and professionals looking for affordable Web design help
and services. Every time you visit will be well worth.