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New Web Site Feature
This web site was established on August 12, 2000, and is relevant to the internet world in many ways. The link is all about napster and other similar programs, and is at the heart of ethical and legal issues surrounding the use of the internet for transmitting information. Although the web site is pro-napster, it offers some balance by providing open surveys and collecting statistics from users.
This week's choice is a premier example of how the internet can be used to create a business or industry. The site invites heavy traffic with its banners, surveys, downloads, and opinions. It is also a good example of quality web site design: clean, easy to use, and filled with useful features.
Internet Advertising News
Search
engines narrow their vision
Cited from ZDNet News,By
Ben Charny, August 13, 2000
-- Search engines are starting to rev up again, motoring away from spitting out millions of Web pages and instead focusing on more specialized searches. Read More...
Self-Regulated
Search Engine Standards Proposed
Cited from AdsGuide,
By By Steve Gold, New York , Aug 11.
-- FindWhat.com has proposed a series of industry standards for the Internet advertising and search engine industries. Read More...
Direct
Marketers Earning Profits Online, Survey Says
Cited from Internet News,
By Josh Schonwald, Aug 10.
-- Nearly 70 percent of direct marketers reported online profits this year, compared to only 49 percent in 1999, according to a Thursday report from the Direct Marketing Association. Read More...
Internet
advertising revenues nearly $2 billion
Cited from Media
Central, NEW YORK, Aug 8 (Reuters)
-- Internet advertising revenues nearly doubled in the first quarter from their year-ago levels, approaching the $2 billion level, as traditional advertisers sought out the online medium to promote themselves, according to a report released on Tuesday. Read More...
Banner
gains for online advertising
Cited from Adweek Online,
Ann M. Mack, Aug 8.
-- Less than a year after U.S. Internet ad spending surpassed $1 billion in a quarter, that figure nearly doubled in the first quarter of 2000, according to the Internet Advertising Bureau. Read More...
Plenty
of data on Internet traffic, but is it accurate?
Cited from Media
Central, PALO ALTO, Calif. (Reuters) Aug 2.
-- Like many e-commerce companies that supplement merchandise revenues by selling ads on their Web sites, Varsity Group Inc. needs a way to show advertisers that its online textbook store is a popular destination for college students. Read More...
Internet
Advertising Bureau (IAB) issues voluntary guidelines for members
Cited from IAB, New York, July
5.
-- In conjunction with the first of its two online privacy forums, which was held in New York City last week, the Internet Advertising Bureau (IAB) has released its recommended privacy guidelines for its membership. Read More...
Other News Resources
About.com: Advertising Online News
AdvsertisingAge: News and Features
NewsLink: Internet Advertising News