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Examples and Analysis - Site analysis

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Here we look at well-designed company web paes and point out key features of their design strategy.

Amazon.com

Features of the Amazon web site:

Appearance and Accessibility:

  • Small, attractive graphics that load quickly
  • No distracting animation or pop-up windows
  • Text-only interface available

Navigation:

  • Navigation bar at top always available
  • Further relevant navigation links become available in sub areas
  • User is given lists of relevant choices without being overwhelmed.

User Interaction:

  • Site search is always available
  • Link to extensive help page also available
  • Telephone and email help also available

Amazon is one of the best-known and most successful Internet marketing enterprises. They have gone for a clean layout that favours simplicity and ease of interaction over flashy graphics and fancy technologies.