1951 Ford Custom Four Door Sedan

These little cars were sold through Kellogg's Pep cereal as a .25 cent mail-in offer and also as a mail-in offer from Cracker Jacks in comic book ads. They also came with a two finger ring and both the ring and car had magnets attached to magically move the vehicle. These cars were molded in butyrate and mild warpage has often occurred in this series. The 1951 model is similar to the 1950 except the lettering has been removed from the grille and trunk. The grille and emblem on the hood have also been changed. It came in one model with two colors for this year, red and medium-dark blue. This series is rare and little is known about them including the manufacturer.

Photos

The two color variations for 1951.

Detail showing the grille with the lettering removed.

View of two finger magnet ring and magnet glued inside the roof.