". . .a staggeringly complete toolkit . . . explaining in detail how word-of-mouth marketing works, how it can produce good and bad results, and most importantly, how any business can harness its power."
Mark Hendricks, Columnist, Entrepreneur Magazine

"A stimulating, practical guide to building an outstanding sales force: Your customers."
Regis McKenna, Chairman, Regis McKenna Inc. and author of Relationship Marketing

"Michael Cafferky is an international advocate of "word-of-mouth" marketing--an age old practice that utilizes community reputation and public good will to build business. Satisfied clients and loyal consumers can be any company's most effective salespeople, Cafferky says, and in Let Your Customers Do the Talking he outlines more than 300 relevant tactics that could be employed by small under-funded firms as well as large multinational corporations. Profiles of successful implementations offer additional insights. Entrepreneurs will find specific, practical direction to identify, encourage and reward customers, clients and others who can build the business' reputation, repair the damage of negative word-of-mouth, build customer networks within the community, segment the market to target the most profitable group of customers, and cost-effectively build referral business." Business Editor, Amazon.com

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