FEATURES OF THE BOOK
The book's strength is in its single focus: Word-of-mouth marketing
301+ Word-of-mouth Marketing Tactics Guaranteed to Boost Profits
Profiles of eleven companies who successfully create positive word of mouth
Many practical ideas on how to blend word of mouth promotion with paid advertising
Extensive bibliography of other publications related to word of mouth
Inspirational quotations from famous people
Step-by-step guide to buildling your most important asset in your community: your reputation
Step-by-step guide to eliminating negative word of mouth
Based on the latest social science and advertising research available
BENEFITS OF THE BOOK
Helps you know what you can do today to spread word of mouth
Easy reading; easy to understand concepts
Gives you details of how to identify customers who spread your positive reputation
Full of ideas that can be implemented on a small budget
Shares the secrets of success of some of the world's fastest growing companies
Gives you instruction on how both large and small companies build reputations
Relates word-of-mouth marketing concepts to the accepted principles of marketing management
Helps you benefit from what works in a variety of industries
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