Dozens of phrases and terms are used to refer to word-of-mouth dyanamics. Everyone's definition is slightly different from other definitions. What the commonly used phrases and terminology have in common is that one customer/client speaks on behalf of your organization. Here are the most common phrases that people use to refer to word of mouth:

• Word-of-mouth advertising
• Word-of-mouth communication
• Reputation management
• Referral Marketing
• Referral building
• Network marketing
• Networking
• Two-step communication
• Advocacy management
• Customer loyalty management
• Opinion Leader marketing

How do you refer to this powerful dynamic? How do you define word-of-mouth in your organization? Does the words or phrases you use place unnecessary limitations on your marketing goals? Does your definition of word-of-mouth marketing allow you to get the most out of the power that consumers bring to you?

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