CHAMPION CUSTOMERS HELP YOUR BUSINESS SUCCEED BY:


  1. Giving helpful, realistic information to others.
  2. Reducing the amount of time others must spend in gathering information.
  3. Reducing the perceived risk of trying your product or service.
  4. Shaping the attitudes of prospective customers just before they make a purchase decision.
  5. Giving others inside information that is not available anywhere else.
  6. Being a living example of a successful purchase experience.
  7. Correcting consumer misunderstandings.
  8. Confirming the truth or error of your paid advertising messages.
  9. Giving messages that will be remembered amid all the clutter of advertising.
  10. Providing an understanding of your company that can be gained in no other way.
  11. Informing others of what to expect during the purchase process.
  12. Giving hints on how to make maximum use of the purchase relationship.
  13. Showing the prospective customer how to capitalize on your strengths and minimize the effects of your weaknesses.
  14. Helping prospective clients get the most value for their money.
  15. Putting their own reputations on the line for you.
  16. Placing at your disposal their social connections with significant groups that look to them as leaders.
  17. Improving the reliability of the information you transmit, thus reducing the risk and associated costs of inappropriate consumer expectations.
  18. Helping others save money, time and embarassment.





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