We all talk, but social scientists know that some people talk and get listened to more than others. So who are the talkers who get listened to in your business? This presentation gives both the theory and practical application so that participants go away knowing exactly HOW TO implement a word-of-mouth marketing program in their company. Word-of-mouth marketing is much more than networking and customer service. As Cafferky says in his seminar: "It's not the groups that you network with but the groups your champion customers network with that makes the difference." Word-of-mouth marketing involves a managed, coordinated effort of FINDING, INSPIRING, and THANKING champion customers who spread your positive reputation to others.
The first section in the presentation gives the most important indicators that flag the talkers - happy customers who recommend your organization to their friends and family members. Cafferky also gives practical hints on how to use the indicators to actually find the talkers. His opening illustrations of real life success stories inspire the most discouraged managers. He explains all about "Market Mavens", "Product Aficionados" and "Opinion Leaders".
Knowing why these talkers talk can help the business owner in using specific tactics that will encourage customers to talk even more. A few minutes of how the grapevine really works is well-worth the investment as participants see the logic in why word-of-mouth is such a powerful promotional tool.
The third section presents illustrations of the most productive word-of-mouth marketing tactics in business today that inspires champions to build your positive reputation. A list of the most powerful activities are given (included in the handout materials, too). Built on the most current research and gathered from the real-world of successful companies who have leveraged their reputations for business growth, this practical section sends the participants away with specific things they can do that very day to get started developing a powerful word-of-mouth marketing program.
Cafferky ends the presentation by giving the most important business indicators that show an organization whether the time is right to develop a word-of-mouth marketing program. (This section is also available in the handouts.)
The small group activity lets seminar participants integrate information about word of mouth into their knowledge base.
(Cafferky also provides motivational key note presentations and an in-depth 10 hour seminar.)
FOR MORE INFORMATION on the seminar, please contact the
presenter:
Michael E. Cafferky PhD
2052 Gemstone Dr.
Walla Walla, WA 99362-8206
(509) 529-7098
miccaf@bmi.net
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