Operations Now introduces operations from a
vantage point that encompasses both the entire organization and the broader
supply network. The author begins his discussion of operations management by
first establishing the goal to which any high quality operation must aspire: the
goal of profitability. Operations Now presents operations within a
context that acknowledges its interactions both within all functional areas of
an organization as well as the supply chain network serving it. Thus, students
not majoring in operations management immediately understand why they are
studying a subject that had previously seemed to them irrelevant; operations
majors receive valuable instruction in how their chosen field affects and
facilitates other functional areas within the enterprise and aligns with the
overall goals of the organization.
Jacobs and Chase continue to lead the field of
Operations Management with cutting edge up-to- date content, technology,
and motivation. Now, in this First Edition Jacobs and Chase focus on the
core concepts of operations and supply management. This condensed text
was constructed with the four essential core areas of process, quality,
inventory, and supply chain management in mind, as decided by a panel of
OM instructor’s at the Decision Science Institute meeting, and after
conducting a survey of content coverage in representative universities.
The new Core text provides increased emphasis on supply management
concepts along with a focused presentation of the core OM concepts.
Operations Management: Contemporary Concepts and
Cases, is an ideal book for the instructor seeking a short text with
cases. This book employs a cross-functional perspective, appealing to
non-majors and practical for use in an MBA level course in operations
management. The size and price of the book also make the text attractive
for the cross-functional curriculum where students are required to
purchase more than one text. The cases offer variety in length and
rigor; and several are from Harvard and Darden. This mix makes the book
appropriate for both undergraduates and MBA students.
Chase, Jacobs and Aquilano: Operations
Management for Competitive Advantage, 11/e (CJA) provides a current and
thorough introduction to the concepts, processes, and methods of
managing and controlling operations in manufacturing or service
settings. The text provides comprehensive coverage, from high-tech
manufacturing to high touch services with a balanced treatment. Chase,
Jacobs, and Aquilano also thoroughly integrates and discusses current
issues such as globalization; supply chain strategy, E-business, and ERP.
The concepts are illustrated by using abundant real world examples,
articles, illustrations, problems and cases. Technology is integral to
the success of this course, as such, CJA also provide students and
instructors with an innovative array of leading edge technology learning
and teaching tools.
