Edelweiss
Media™ has long believed
that communication with the masses requires uncensored
media, one that effectively by-passes the established
monopolies of information. Radio today offers this
opportunity and allows a new voice to be heard on the
nation's waves across the land.
Radio may be defined as
a mass-communication activity pertaining to the
collection and broadcasting of messages towards general
and specialized segments of society (communication media
reaching large, or mass, audiences). The linkage with
news, music and entertainment remains as vitally
important today as it was in the first broadcasts of the
1920s. Such areas as advertising and Public Relations,
although peripherally related (and in some ways,
essential) to radio programs also continue to play
influential roles in cultural affairs.
Radio as an overall
enterprise, still has cultural significance but attracts
less sponsors. It is heavily dependent on advancing
communications technology (even the internet)--and upon
experts in the technological fields.
At the heart of the enterprise, are individual
journalists, news editors in various capacities, program
writers, commentators, presenters, sound technicians and
archivists.
The medium provides the
listeners with essential (and much nonessential)
information for the efficient running of social
institutions. More and more often state officials like
President Bush, Prime Minister Blair give monthly radio
announcements. It contributes to public opinion and
provides news and understanding of that news without
interference from fancy visual effects. It entertains the
people, covers government activities and gives vital
commentaries on social institutions, and it also
furnishes grist for the mills of debate and discussion
about local and international affairs.
Many of our party
affiliates rely on this medium to keep their sympathizers
informed and alert. The motivating factor for banking on
radio, as a viable means of communication, is that the
medium functions as a tool of last resort--in times of
crisis, breakdown or civil unrest it is not television
that maintains the lines of communications open, it is
radio.
Our company, over the
years, has managed broadcasting stations for a number of
clients and plans to continue offering these services
well in the future. We do not see the advancement of
newer technologies on the horizon as a sign that other
forms of communication necessarily become obsolete. Quite
the contrary, any investment in new technologies provides
monopolies of power with the financial means to control
the information being sent and received. It is only when
the stranglehold becomes weaker that our views can be
aired; only when a medium no longer provides an
opportunity for monetary rewards does rich cultural
content subsist.
Edelweiss Media Admin.