The truth is that many companies have difficulty understanding and connecting with their customers. Unacceptable return on marketing investment is potentially the biggest challenge organizations face as they strive to interact profitably with customers.

What makes marketing ROI so difficult to improve?

Complete customer view, smarter segmentation, better ROI
Only SAS Customer Intelligence provides the vital knowledge needed to help organizations build a marketing-ready enterprise and create a sustainable competitive advantage. With SAS Customer Intelligence, campaigns and programs implemented across channels will be effective, consistent and timely. They will target the right customers with the right offers. And with the power of SAS' predictive analytics, you can be confident that actual results will match predicted ones, even before you spend anything on a new campaign.

SAS Customer Intelligence includes the most complete set of capabilities available for improving customer value and marketing ROI:

SAS Marketing Automation is the most comprehensive campaign management solution available. It provides everything needed to turn raw, disparate customer data into profitable marketing campaigns – all the way through inception, execution and measurement.

SAS Marketing Optimization applies sophisticated mathematical approaches to optimize marketing campaign ROI given limited budgets, channel capacities and other organizational constraints.

SAS E-mail Marketing delivers a permission-based e-mail marketing solution to augment SAS Marketing Automation campaigns, thus enabling users to create personalized and trackable e-mail messages.

SAS Interaction Management uses patented behavior tracking technologies to enable real-time marketing conversations through dialogues.

SAS Web Analytics lets you learn how each individual navigates your Web site, whether they are buying and whether they are likely to come back.

Built on a unified platform
SAS Customer Intelligence is built on the SAS Enterprise Intelligence Platform, which provides foundational components that can be used within the marketing department and across the organization. This platform enables you to take advantage of existing technology investments and decreases the total cost of ownership for your marketing solution.

The SAS Enterprise Intelligence Platform includes enterprise-level reporting, which lets you explore customer data through a variety of standard reports, ad hoc reports, OLAP drill-down analysis and parameter-driven reports. The platform also provides comprehensive data management capabilities that allow you to create a single view of the customer. And the world's most powerful data mining solution helps you identify your most valuable customers and learn who's likely to purchase or leave in the future.