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Enjoy and self Improve yourself, you reached the treasure of Business Knowledge. This Site provide Links to the sites of the Best on Earth of Business Knowledge Provider. Two years surfing this site content and you will become a knowledgeable Business Person. Good Luck....

All Responses to Quiz & I. Exercises to be sent to shaw4545@yahoo.com

The Content

For a specific Marketing Topic, Please click the correspondent link in the yellow column to the left of the page. Please also note that this site include links to the following:

More than 500 Power Points Presentation on Marketing topics.
More than 1000 Multiple Choice Quiz.
More than 500 Flashcards.
More than 500 Internet Exercises.
More than 500 Interactive Exercises.
More than 50 Complete Chapters as Adobe Acrobat Files.
More than 100 Complete Cases.
More than 100 links to Audio or Video Conferences on Marketing Topics.
Also Links to the Best E Books on the subject, which some of them must be purchased.
Also Links to the Best E Magazines, which some of them must be purchased.
Current News on Marketing Topics.
A Management reading site at A & A Readings.
A Marketing for cars site, with latest news and articles on the subject.
Archive pages for updated weekly sites, with previous content included.

Some of the new postings are in the following squares:

Internet-Based Marketing Readings

Philip Kotler Quotes on Marketing

See Full Topic Area

It is recommended to visit the following sites:

Marketing for Cars

Marketing Audio & Video

Marketing for Hospitality & Tourism

Recommended e books & Publications

Marketing News

A & A Readings

You can call it the Manager reading Pages.

Selections will be reviewed by top management and distributed as required on a weekly basis.

Good Articles to read or view

Toyota's Jim Press Discusses the Future Toyota North America’s new head on moving the company forward, his role, the competition and alternative fuel. '' We recognize more and more hybrid technology is going to be a key technology for the future success of this business. Hybrid is going to be hybrid diesel. Fuel cell cars are hybrids. The internal combustion engine cars we are selling today are hybrids. Flex fuel vehicles will be hybrids. Hybrid is the enabling technology that makes all of those more efficient. Diesel, gasoline, hydrogen and biodiesel are all fuels that feed through a common system, which is a hybrid. This is the thing we’re developing. Hybrid is the way you gain the synergy of combining stored energy that you store when you don’t need it and release when you do".

A Short History of Japanese Luxury Cars Tracking the short, but incredibly successful reign of Japanese luxury marques in the U.S.

SalesForce.com products Demo Center

SucessForce.com Home.

The AppexChange Home.

Adobe Breeze Evaluation Resources

Next-Generation Customer-Centricity AMA

Sample Marketing & Sales Plan Presentation (Download) BNET

Market Segmentation: A Guide To Conducting Segmentation Research (White Paper) BNET

Market Research-Right Product, Right Market Area, Right Price (White Paper) BNET

The World's Most Innovative Companies
Their creativity goes beyond products to rewiring themselves. BusinessWeek and the Boston Consulting Group rank the best.

The Best Of 2005 ( From BW online )
What an exciting year! So many innovative business leaders, new ideas, and smart products sparked such deep changes that identifying the Best of the Best was no walk in the virtual park
COVER IMAGE: The Best Of 2005: Leaders, Products, Ideas

Please use the printer friendly links from the above sites.

Teaching Marketing Strategy

A site for teachers to share course designs and materials for the basic Marketing Strategy course has been created by Dr. George Day. This website is designed to help instructors tap into a much broader base of experience and content than they could access through their own informal networks. It contains:

A course design and a suggested syllabus, based on George S. Day's book, The Market Driven Organization (available from amazon.com);

Lecture outlines, PowerPoint slides and suggestions for videotapes;

Suggested group projects and exercises to aid the learning process and keep the course abreast of the latest developments in e-Business;

A message board that will serve as a forum for faculty to exchange teaching tips and materials; and

Links to related websites.

See Links to Over One Thousand Stories in the Marketing Stories Archive

DestinationCRM.com Chief Learning Officer www.clo-academy.com Workforce Performance Solutions

CRM       January 2007

CRM       December 2006 CRM    November 2006 CRM    October 2006 CRM   September 2006

CRM        August 2006 CRM        July 2006 CRM        June 2006 CRM        May 2006

CRM        April 2006 CRM        March 2006

iQ Magazine First Quarter 2006

Manage the Alignment Process From CIO Alignment is not a one-time event. In this excerpt from their book Alignment: Using the Balanced Scorecard to Create Corporate Synergies, Robert Kaplan and David Norton describe the process of managing and sustaining organizational alignment. Read the excerpt >>

Advertising Age Need Log in & Registration

Ries & Ries Focusing Consulting

Ries Articles At AdAge

The Halo Effect.
Adage.com: Al Ries on Marketing. April 2006.

Marketing and psychology are closely related. If psychology is the “systematic study of human behavior,” then marketing is the “systematic study of human behavior in the marketplace.” Good-looking people, for example, tend to be perceived as more intelligent, more successful and more popular. That’s the halo effect in psychology. The halo effect also works in marketing. What’s behind the phenomenal success of Apple Computer? In a word, the iPod.
Read More

Fixing General Motors
Adage.com: Al Ries on Marketing. March 2006.

So what do you suppose the reaction of consumers will be when they see General Motors advertisements that say “we have the best product, here’s why?” They are likely to think: “I guess they don’t read Consumer Reports in Detroit.” And another thing. If the secret to success in the automotive industry is “product, product, product,” then why is General Motors spending billions of dollars on advertising. As a matter of fact, GM has been the largest advertiser in America for 8 of the past 10 years.
Read More

Check it in reverse.
Adage.com: Al Ries on Marketing. February 2006.

If you’re sitting in a boardroom listening to an agency present the concept for your new advertising campaign, how do you respond? Do you go with your gut? Or do you have another way to figure out whether the proposed idea is going to work?
Read More

Consumer Reports Magazine

3 sites only for customers, as follows:

( 1 ) A Bookshop, an Example,

( 2 )Accessories & Fashion for Luxury Cars, an Example

( 3 ) Vacation studies and booking of holidays, an Example.

Resources

	Marketing
	Philip Kotler Quotes on Marketing Your test for the next two months
	Marketing for Cars Your total resources for car knowledge
	Audio & Video Exciting resources for Marketing Managers
	A & A Readings A must readings for Managers
	Marketing by Roger A. Kerin, Eric Berkowitz, Steven Hartley and William Rudelious
	Marketing Resources
	Principles of Marketing By Philip Kotler & Armstrong
	Consumer Behavior
	Changing Minds World's largest site (1500+ pages) on all aspects of how we change one anothers' minds. From psychology theories to practical applications.
	Marketing Management
	American Marketing Association (AMA)
	Marketing Research
	Marketing Research from (AMA)
	Advertising
	Advertising from (AMA)
	CRM/ Direct Marketing from (AMA)
	Consumer Promotion from (AMA)
	Public Relations from (AMA)
	Sales
	See Full Topic Area

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