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| 001
Strategic Marketing, 8th Edition
David W. Cravens, TEXAS CHRISTIAN UNIV
Nigel Piercy, Warwick University. Hardcover, 752 pages.©2006, ISBN 0072966343
To learn more about the book this website supports, please visit its
Information Center.
| Strategic Marketing 8/e by Cravens and
Piercy is a text and casebook that discusses the
concepts and processes for gaining the competitive
advantage in the marketplace. The authors examine many
components of a market-driven strategy, including
technology, customer service, customer relationships,
pricing, and the global economy. The text provides a
strategic perspective and extends beyond the traditional
focus on managing the marketing mix. The cases
demonstrate how real companies build and implement
effective strategies. Author David Cravens is well known
in the marketing discipline and was the recipient of the
Academy of Marketing Science’s Outstanding Marketing
Educator Award. Co-author Nigel Piercy, has a particular
research interest in market-led strategic change and
sales management, for which he has attracted academic
and practitioner acclaim in the UK and USA. |
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Sample Chapters From 7th ed
Chapter 1
Market-Driven Strategy
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Chapter 2
Corporate, Business and Marketing Strategy
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| 002
Marketing Management: A Strategic, Decision-Making Approach, 6/e
John Mullins, London Business School
Orville C. Walker, University of Minnesota---Minneapolis
Harper W. Boyd, Jr.
ISBN: 0073529826
Copyright year: 2008
The concentration on strategic decision making sets this book apart from
other texts that place greater emphasis on description of marketing phenomena
than on the strategic and tactical marketing decisions that managers and
entrepreneurs must make each and every day. This edition continues to be the
most current and internet-savvy book available, injecting the latest
developments in internet-based communication and distribution technology into
every chapter. Also, an entire chapter (Chapter 15) is devoted to the
development of marketing strategies for the new economy. The author team’s rich
entrepreneurial, marketing management, and consulting experience spans a broad
variety of manufacturing, service, software, and distribution industries
provides an abundance of real-world, global perspectives.
To learn more about the book this website supports, please visit its
information center.
Sample Chapter
Chapter 1 (542.0K) The
Marketing Management Process
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| 003
Marketing Management, 8/e
J. Paul Peter, University of Madison
James H. Donnelly, University of Kentucky
ISBN: 0073137634
Copyright year: 2007
| Marketing Management: Knowledge
and Skills, 8/e, by Peter and Donnelly, serves
as an overview for critical issues in marketing
management. The text strives to enhance knowledge of
marketing management and advance student skills so they
can develop and maintain successful marketing
strategies. The text does this through
comprehensive text chapters that analyze the
marketing process and give students the foundation
needed for success in marketing management and through
40 cases (12 of them new, many others
updated) that go beyond traditional marketing principles
and focus on the role of marketing in cross-functional
business and organization strategies. |
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To learn more about the book this website supports, please visit its
information center.
Sample Chapter
Sample Chapter (172.0K) Chapter One
Strategic Planning and the Marketing Management Process
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004 
|
Preface to Marketing Management, 10/e
J. Paul Peter, University of Wisconsin
James H. Donnelly, University of Kentucky
ISBN: 007296216x
Copyright year: 2006
Preface to Marketing Management, 10/e, by
Peter and Donnelly, is praised in the market for its
organization, format, clarity, brevity and flexibility.
The text serves as an overview for critical issues in
marketing management. Its brief, inexpensive, paperback
format makes it a perfect fit for instructors who assign
cases, readings, simulations or offer modules on
marketing management for MBA students. The text also
works in courses that implement a cross-functional
curriculum where the students are required to purchase
several texts.
Included with this edition is an Instructor’s Manual,
Test Bank, PowerPoint Lecture Slides, and a custom
website to help the instructor teach the course and
offer additional readings, cases, and resources.
To learn more about the book this website supports,
please visit its
information center. |
|
Sample Chapter
| Section I: Essentials of Marketing
Management Part A: Introduction
Chapter One: Strategic Planning and the
Marketing Management Process
Chapter1.pdf (227.0K)
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Part B: Marketing Information, Research,
and Understanding the Target Market
Chapter Two: Marketing Research: Process
and Systems for Decision Making
Chapter2.pdf (132.0K)
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| 005
The
Marketing Plan, 5th Edition
William A. Cohen, PhD, California
State Univ.
ISBN: 978-0-471-75529-6
©2006
350 pages
Description
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The Marketing Plan, 5th Edition gives students the
knowledge, tools, and techniques they need to develop marketing
plans like the pros. Throughout the text, step-by-step
procedures guide students through each phase in creating
marketing plans from scanning the environment and establishing
goals and objectives, to developing marketing strategies and
tactics, to presenting and implementing the plan, and everything
in between.
This text is not just a how-to book; it also explains the
importance of a well-formulated marketing plan and encourages
student participation through activities. Moreover, it contains
seven actual student marketing plans which can be used as
models.
This text can be used as a supplement to another text, or as
a stand-alone in a Principles of Marketing, Marketing
Management, Strategic Marketing, Entrepreneurship, or Internet
Marketing course. |
Sample Chapters
Read Excerpt: Chapter 1 (PDF) Step
1: Planning the Development of a Marketing Plan.
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Read Excerpt: Chapter 1 (PDF)
Read Excerpt: Chapter 2 (PDF) Step
2: Scanning Your Environment.
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Wiley Home |
Higher Education Home |
Title Home |
Student Companion Site Home
Table of contents
Site map
006 From Marketing: THE CORE, 1/e & Marketing 7e by Kerin, Hartley, and Rudelius
Kerin 8e Sample Chapter 1
(1700.0K) Creating Customer Relationships and Value through Marketing
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Kerin 8e Sample Chapter 2
(1703.0K) Developing Successful Marketing and Corporate Strategies
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Kerin 8e Sample Chapter 3
(1709.0K) Scanning the Marketing Environment
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ker47030_043_059.pdf
(2014.0K) Appendix A Creating an Effective Marketing Plan
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Sample Chapter 5 (644.0K) Consumer Behavior
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(30 pages)
007
Advanced Marketing Planning
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by
Professor Malcolm McDonald
Cranfield School of Management
The Strategic Marketing Planning Process
Using EXMAR
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free business planning and marketing
tips, samples, examples and tools - how to write a business plan, techniques for
writing a marketing strategy, strategic business plans and sales plans
You've arrived at a page of the
Businessballs free personal
and organizational development website.
Click here for more
inspiration, materials, ideas, tools, tips, and a full menu. |
| 010
Kotler Books
Our Site
(Under Construction)
The Whole Book On Our Server
Available as e book at
Marketing Management, Twelfth Edition
By Philip Kotler - Northwestern University, Kevin Lane Keller - Dartmouth
College. Subscription Price: USD $72.80
Subscription Period: 150 days
From the
new
edition
of this
classic
best-seller
embodies
'experience
and
ingenuity'
two
marketing
visionaries
- Philip
Kotler
and
Kevin
Keller.
Their
focus
was to
preserve
the
strengths
of
previous
editions
while
introducing
new
material
and
structure
to
further
enhance
learning. The
end
result:
This is
the #1
selling
marketing
management
textbook
worldwide
because
it
consistently
delivers
on its
brand
promise:
to be
the
first to
reflect
changes
in
marketing
theory
and
practice....
Read More > |
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Table of Contents
kotler
Companion Website |
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Part 1: Understanding Marketing Management
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Chapter 1. Defining Marketing for the 21st Century
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Chapter 2. Developing Marketing Strategies and Plans
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Part 2: Capturing Marketing Insights
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Chapter 3. Gathering Information and Scanning the
Environment
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Chapter 4. Conducting Marketing Research and Forecasting
Demand
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Part 3: Connecting With Customers
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Chapter 5. Creating Customer Value, Satisfaction, and
Loyalty
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Chapter 6. Analyzing Consumer Markets
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Chapter 7. Analyzing Business Markets
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Chapter 8. Identifying Market Segments and Targets
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Part 4: Building Strong Brands
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Chapter 9. Creating Brand Equity
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Chapter 10. Crafting the Brand Positioning
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Chapter 11. Dealing with Competition
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Part 5: Shaping the Market Offerings
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Chapter 12. Setting Product Strategy
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Chapter 13. Designing and Managing Services
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Chapter 14. Developing Pricing Strategies and Programs
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Part 6: Delivering Value
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Chapter 15. Designing and Managing Value Networks and
Channels
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Chapter 16. Managing Retailing, Wholesaling, and
Logistics
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Part 7: Communicating Value
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Chapter 17. Designing and Managing Integrated Marketing
Communications
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Chapter 18. Managing Mass Communications: Advertising,
Sales Promotions, Events, and Public Relations
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Chapter 19. Managing Personal Communications: Direct
Marketing and Personal Selling
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Part 8: Creating Successful Long-Term Growth
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Chapter 20. Introducing New Market Offerings
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Chapter 21. Tapping into Global Markets
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Chapter 22. Managing a Holistic Marketing Organization
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Sonic Marketing Plan Exercises
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The Marketing Plan: An Introduction
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Sample Marketing Plan for Sonic
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Sonic PDA Marketing Plan Chapter Assignments
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All Kotler new Books
Also
Philip Kotler Quotes on Marketing
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| 011
A Framework for Marketing Management, 2/e
Philip Kotler
Available as e book at
|
A Framework for Marketing Management, Third Edition
| By |
Philip Kotler - Northwestern University,
Kevin Lane Keller - Dartmouth College
Framework for Marketing Management is a concise, paperback adaptation of Kotler's #1 selling marketing management textbook, Marketing Management. It's new modular format and streamlined approach offers greater flexibility in classes where outside cases, simulations, and projects are brought in. ... Read More > |
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| Subscription Price:
USD $63.60 |
| Subscription Period:
150 days |
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Table of Contents |
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| 012 From
Marketing, 7/e by Roger A. Kerin;
Eric N. Berkowitz;
Steven W. Hartley; &
William Rudelius
Marketing: Developing Customer Relationships and
Value through Marketing
Chapter 2
Marketing: Linking Marketing and Corporate
Strategies
Chapter 4
Marketing: Ethics and Social Responsibility in
Marketing
Marketing: Implementing Interactive and
Multi-Channel Marketing
Marketing: Pulling It All Together: The Strategic
Marketing Process
Please see
Principles of Marketing, 10/e
by Philip Kotler
, Gary Armstrong
Chapter
1: Marketing: Managing Profitable Customer Relationships
Please Open all the following
Graphs while reading this chapter
Animated
Figure 1-1
Animated
Figure 1-3
Animated
Figure 1-5
Chapter
2: Company and Marketing Strategy: Partnering to Build Customer Relationships
Please Open all the following
Graphs while reading this chapter
Animated Figure 2-3,
Animated
Figure 2-4,
Animated Figure 2-6,
Animated Table 2-02
Chapter
3: Marketing in the Digital Age: Making New Customer Connections
Please Open all the following
Graphs while reading this chapter
Animated Figure 3-1 ,
Animated Figure 3-2 ,
Animated Figure 3-3 ,
Animated Figure 3-4
Chapter
18: Creating Competitive Advantage
Please Open all the following
Graphs while reading this chapter
Animated Figure 18-1 ,
Animated Figure 18-2
Chapter
20: Marketing and Society: Social Responsibility and Marketing Ethics
Please Open all the following
Graphs while reading this chapter
Animated Figure 20-1 ,
Animated Figure 20-3
Marketing Spreadsheet Resources |
015
Need Registration & Membership
Please note that some are for Premium Members only.
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016
017
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CRM
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Services
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