Managing your successful word-of-mouth marketing program should start by using three simple steps. As you consistently apply these three steps, you can embellish them with additional activities as you have time and resources. These three steps apply universally to any enterprise, business, or organization. With these three powerful elements you will never be at a loss to know what you should be doing to build positive word-of-mouth.

The three steps are:

1. FIND champion customers (and other loyal supporters),
2. INSPIRE these champions to spread your reputation,
3. THANK your champions when they bring you referrals.

FIND, INSPIRE, THANK. Sound too simple to be true? It works! See the tutorial for several ideas on how to apply these three secrets to building word of mouth. Read the book and get over 300 practical ideas available to put into this simple three-step method.

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