Let Your Customers Do The Talking tutorial provides you with summary information about the basic steps required to manage a successful word-of-mouth marketing program in your organization. You may access the tutorial information in any order you wish using the hypertext links provided on the page.
Designed as a summary of word-of-mouth marketing, this tutorial is a companion to the book Let Your Customers Do The Talking (Upstart Publishing, 1996) by Michael Cafferky. Read the book for a description of how to manage a successful word-of-mouth marketing program.
Let Your Customers Do The Talking is designed around three simple concepts: finding, inspiring and thanking champion customers who spread your positive reputation. Follow this three-step method and you will build a referral business you can be proud of.
If you have suggestions for additional topics that we should consider including in this tutorial, please do not hesitate to Email us.
Main Tutorial Page
Finding champion customers
Finding a reputation
Finding champion employees
Finding unhappy customers
Inspiring champion customers
Inspiring champion employees
Inspiring unhappy customers
Thanking champion customers
Thanking champion employees
Thanking unhappy customers
Get your own Free Home Page