BOOKS AND CHAPTERS ON THE TOPIC

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Arndt, J. Word-of-mouth Advertising, New York: Advertising Research Foundation, 1967.

Bailey, R. Gifts and poison: The politics of reputation, Oxford: Blackwell, 1971.

Bergmann, J.R. Discreet Indiscretions, New York: Aldine De Gruyter, 1993.

Borden, D.L. and Harvey, K., The Electronic Grapevine: Rumor, reputation, and reporting in the new on-line environment, Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 1998.

Burg, B. Endless Referrals: Network Your Everyday contacts into Sales, New York: McGraw-Hill, 1994.

Cafferky, M.E. Let Your Customers Do The Talking: 301+ Word-of-mouth Marketing Tactics Guranteed to Boost Profits, Chicago: Upstart Publishing, 1996.

Cafferky, M.E. Patients Build Your Practice: Word-of-mouth Marketing For Healthcare Practitioners, New York: McGraw-Hill Publishing, 1994.

Cates, B. Unlimited Referrals: Secrets That Turn Business Relationships into Gold, Wheaton, Maryland: Thunder Hill Press, 1996.

Carnegie, D. How To Win Friends & Influence People, New York: Pocket Books, 1936.

Cathcart, J. Relationship Selling, Perigee Books, 1990.

Dale, R. It's True: It happened to a friend: A collection of urban legends, London: Duckworth & Co., 1984.

Emler, N., and Grady, K. "A social psychology of reputation." in Strobes, W. and Hewstone, M., eds., European Review of Social Psychology, vol. 1, Chichester: Wiley, 1990.

Fagen, R.R. "The components of communication networks." in Zaltman, G., Kotler, P. and Kaufman, R., eds., Creating Social Change, New York: Holt, Rinehart & winston, 1972, p. 223-233.

Fombrun, C.J. Reputation: Realizing Value from the Corporate Image, Boston: Harvard Business School Press, 1996.

Glanz, B. Building Customer Loyalty, Irwing Professional Publishing, 1994.

Goffman, E. Stigma: Notes on the management of spoiled identity, New York: Simon & Schuster, 1963.

Harris, G. and Harris, G.J. Talk is Cheap, Los Angeles: The Americas Group, 1991.

Helmreich, W.B. The things They Say Behind Your Back, New Brunswick, NJ: Transaction Books, 1984.

Hyken, S. Moments of Magic, St. Louis: The Alan Press, 1993.

Hyman, H., and Singer, E. Reference Group Theory and Research, New York: The Free Press, 1968.

Institute for Motivation Research, Inc., The Motivations of Word-of-mouth Advertising: How Advertising and Word of Mouth Influence One Another, New York: Institute for Motivation Research, Inc., 1958.

Kapferer, JN., Rumors: Uses, interpretations, and images, New Brunswick, NJ: Transaction Publishers, 1990.

Karlins, M. and Abelson, H.I. Persuasion: How Opinions and Attitudes Are Changed, New York: Springer Publishing Company, Inc., 1970.

Katz, E. and Lazarsfeld, P., Personal Influence: The part played by people in the flow of mass communications, New York: Free Press, 1955.

Kauffman, M.D. Creating Referrals and Word-of-mouth with Advertising and Promotion, Easton PA: Morton Kauffman & Associates, 1972.

Klapp, O., Symbolic Leaders, Chicago: Aldine, 1975.

Knopf, T., Rumors, Race and Riots, New Brunswick, NJ: Transaction Books, 1975.

Kramnick, S. Expecting Referrals, Associates Publishing, 1993.

Jacobs, M. The Study of Communication in Thailand: With Special Emphasis on Word-of-mouth Communication, Washington DC: American University Special Operations Research Office, 1964.

McKenna, R. Relationship Marketing, Reading, MA: Addison-Wesley Publishing Co., 1991.

Mackay, H. How To Build A Network of Power Relationships, Audiotape, Nightingale-Conant, 1995.

Mackay, LL. D., Extraordinary Popular Delusions and the Madness of Crowds, New York: Harmony Books, 1980.

Michels, G. How To Make Yourself Famous: The Secrets of a Professional Publicist, Mamaroneck: Hastings House, 1988.

Misner, I.R. The World's Best Known Marketing Secret: Building Your Business with Word-of-mouth Marketing, Austin TX: Bard & Stephen, 1994.

Mitchell, J.C. Social Networks in Urban Situations, Manchester: Manchester University Press, 1969.

Oakley, A. The Sociology of Housework, New York: Pantheon Books, 1974.

Raphel, M. and Raphel, N. Up the Loyalty Ladder, New York: HarperBusiness, 1995.

Ridgeway, C. The Dynamics of Small Groups, New York: St. Martin's, 1983.

Rogers, E.M. Communication of Innovations, 2nd Ed., New York: The Free Press, 1971.

Rosnow, R.L. and Fine, G.A., Rumor and Gossip: The social psychology of hearsay, New York: Elsevier, 1976.

Sapolsky, H.M., Consuming Fears: The politics of product risks, New York: Basic Books, 1985.

Sheer, M. Referrals, Mark Sheer Seminars, 1993.

Shibutani, T., Improvised News: A sociological study of rumor, Indianapolis: Bobbs Merrill.

Spacks, P.M. Gossip, Chicago: University of Chicago Press, 1986.

Stanley, T. Networking With the Affluent, Irwin Professional Publishing, 1996.

Technical Assistance Research Programs, Measuring the Grapevine: Consumer Response and Word of Mouth, Washington DC: Technical Assistance Research Programs, 1983.

Toshinori, M. Research About Word of Mouth: Pheonomenon of Hit In The Characteristic Society, Japan: PHP Research, 1987.

Tudor, H., Political Myth, London: Pall Mall Editions, 1972.

Waymon, L. and A. Baber Great Connections: Small Talk and Networking for Business People, Impact Publications, 1992.

Weylman, C.R. Openin Closed Doors: Keys to Reaching Hard-to-Reach People, Irwin Professional Publishing, 1994.

Whaley, B. A Study of Word-of-mouth Communications in Communist China, Washington DC: American University Special Warfare Research Division, 1961.

Wilson, J. Word of Mouth Marketing, New York: John Wiley & Sons, 1991.

Zemke, R., Service Recovery: Fixing broken customers, Portland, OR: Productivity Press, 1995.



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