Devine, R.P. "Opinion influence roles: Opinion leaders, opinion followers, and isolates", Thesis, University of Minnesota, 1976.
Dodson, J.A. and Muller, E. "Models of new product diffusion through advertising and word-of-mouth", Monograph, Northwestern University, Evanston, IL, 1976.
Hulland, J.S. "The potency of word-of-mouth information in product and service evaluations", Monograph, University of Western Ontario, 1991.
Kennedy, P.W. "Introducing pricing strategies when quality is unobservable: The role of word-of-mouth communication", Thesis, University of New South Wales, Kensington, NSW, 1990.
Lilien, G.L. "A marketing promotion mode with word-of-mouth effects", Monograph, Massachusetts Institute of Technology, 1978.
Mate, K.V. "The impact of word-of-mouth on the optimal advertising strategies of competing firms marketing a new product", Thesis, University of Rochester, 1980.
O'Guinn, T.C. "The role of word-of-mouth in the audience's movie selection process", Thesis, University of Texas-Austin, 1980.
Olschan, A.H. "An analysis of word-of-mouth communication and its implications to advertising in the hospitality industry", Thesis, Cornelle University, 1974.
Passo, R.A. "Word-of-mouth communications and then diffusion of some consumer packaged goods", Thesis, University of Texas-Austin, 1985.
Rider, J.A. "Identifying opinion leaders: A study of dentists", Thesis, University of Pittsburgh, 1986.
Rieder, R.E., "The role of word-of-mouth advertising in marketing", Thesis, San Diego State University, 1980.
Schaar, S.H. "The mass media in Morocco: In Morocco information still travels best by word-of-mouth", Thesis, American University, 1968.
Sobczak, P.M. "An examination of the relationship between source credibility in word-of-mouth and spokesperson television commercials and service purchase intentions", Thesis, University of Alabama, 1990.
Troncalli, M.T. "A study of vacation travel opinion leaders", Thesis, University of Georgia, 1973.
Watkins, H.S., "Outcomes of post-purchase dissatisfaction in organizations: Antecedents of individual choices of exit, voice, negative word-of-mouth, and private complaining behavior, Thesis, University of Oregon, 1992.
Yorke, D.A. "Non-commercial channels of communication for a public library", Thesis, University of Manchester, 1981.
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