Due largely to the increase of his popularity the sale of dumbells and barbells skyrocketed. Sandow earned thousands of dollars eack week and created a whole industry around himself through the sale of books and magazines. Contests were held where the competitors measurements were taken and the prize was a gold plated statue of Sandow himself hence the modern day Mr. Olympia contest.
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Eugene Sandow
This poor sucker fell prey to his own macho mystique. One day his car ran off the road and he felt compelled to single handedly pull it out, he suffered a severe brain hemorrage that ended his life.
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