Teradata Customer Management (CM) Solutions have a proven track record of quickly and effectively resolving industry-specific business challenges such as customer value, acquisition, growth and retention — while also generating rapid and dramatic ROI. Relevant, timely and profitable customer conversations enable you to grow valuable individual customer relationships with true one‑to-one marketing.

Advanced analytic business intelligence integrated with sophisticated marketing communications is one of the Top Ten Reasons organizations turn to Teradata for more efficient, profitable Customer Management. Here is a brief background on our Teradata CM Solutions.

Corporations are turning to Teradata CRM for help with their greatest pain point: customer relationship optimization. In fact, companies like Travelocity depend on Teradata CRM to help increase revenue, decrease costs and enhance individual customer relations.

Teradata CRM analytical capabilities will help you relate to each of your customers as an individual and can further assist you in communicating when there is an opportunity to enhance the relationships. Teradata CRM focuses on critical marketing components to help create more profitable customer relationships.

There are seven key functions built into Teradata's powerful CRM tool:  

• Single View of your customer provides the users with a deep, rich, clean single source of customer data for use throughout the enterprise
• Actionable Analytics helps you understand customers behaviors and take action on them immediatley
• Campaign Management involves both traditional and multi-channel customer communications
• Offer Management uses sophisticated business rules to select the BEST offer for each customer
• Interaction Manager provides tight integration with all of your customer interaction channels
• Communication Optimization manages and coordinates customer communication with corporate resources
• Marketing Resource Management provides for improved monitoring and management of the end-to-end marketing process.

Teradata provides large and growing companies with a clear competitive edge through sophisticated customer management capabilities. Teradata CRM establishes an environment where your company can continuously assess and act upon value-generating or value-retaining opportunities. For example, some of the results Teradata CRM clients have realized include:

1. Reducing campaign cycle times from 7 weeks to 14 days
2. Generating 95% of targeted revenues by only mailing 50% of normally targeted customers
3. Increasing the number of annual email campaigns
4. Achieving response rates of 70% on contacts made within 24 hours of a qualifying event
5. Achieving an average take rate of 25% on targeted email campaigns, and
6. Reducing customer defection by 10 points in only 365 days.

Overall, Teradata solutions are more cost effective, simpler to manage, and capable of growing with the needs of your business.