aaeducgreenb.gif (1592 bytes) firstpagebfashion.gif (1050 bytes) secondpagebfashion.gif (1079 bytes) thirdpagebfashion.gif (1064 bytes)

line.gif (2401 bytes)

Home CRM Ch1 Retention CRM  Webcasts Ch2 BI
Ch3 On Demand Ch4 ABM Ch5 Opinion Ch6 Hospitality
Ch7 Automotive Appendix CRM MAGAZINES  
Cars Home Video & Photo Theory R & T Technology Service

Parts

Competition

The World of Cars Manufacturers

Cars Portal A & A Motorcycles A & A Trucks A & A Tires

line.gif (2401 bytes)

   
 

CHAPTER [7]     Continued

AUTOMOTIVE EXAMPLES [3]

 

 

 

 

 

Need Registration

From The McKinsey Quarterly.

Connecting CRM systems for better customer service

Web exclusive, August 2006

Few companies gracefully pass sales leads and service information across the barriers of departments and business units. But those that do enjoy substantial rewards.

Also

 

How IT can drive business process reorganization: An interview with the CIO of Volkswagen   Web exclusive, September 2006. Volkswagen chief information officer, Klaus Hardy Mühleck, has championed the CIO's role as the arbiter of business process and enablement.

Splitting demand from supply in IT . .

Can US auto suppliers stay ahead of Chinese rivals?  Web exclusive, September 2005. Chinese parts producers do have one advantage—cheap labor—but that isn’t the whole game. From The McKinsey Quarterly.

The right restructuring for US automotive suppliers   Web exclusive, October 2004. In the next round of consolidation, scale should be a result of strategy—not a strategy in its own right.

Making the most of US auto distribution  2003 Number 1. US dealers and manufacturers can—and must—collaborate in their own self-interest.


A "China Price" For Toyota   ONLINE EXTRA:  The New Boss Driving Toyota From BusinessWeek.com, February 21, 2005
 


Accenture

Need Registration

Customer Relationship Management         Improve specific capabilities or transform your marketing, sales and service capabilities end-to-end.

By Subject

 

Customer Contact Outsourcing

 

Customer Experience


See all Customer Experience

 

Customer Loyalty

 

Customer Strategy

 

Marketing

 

Sales

 

Other

 

Marketing Automation, Customer Acquisition and Retention Solutions from Accenture

Volvo Construction Equipment: B-to-B-to-C Website

Outlook Articles by Industry

Automotive
Articles pertaining to topics in the automotive industry such as automotive manufacturers and dealer channels.

Automotive

High-performance automotive businesses take volatile marketplaces in stride. Practicing business insight and targeted action, they create both current and future business value. Accenture is a preferred partner in delivering innovation to drive change and enable high performance.

Services

Client Successes

Research & Insight

By Subject

Aftersales & Service Parts

 

High Performance Business

 

Outsourcing

 

Telematics

 

Other


 

 

American Auto's Troubled Road

Harvard Business School faculty dissect where U.S. auto makers went wrong, and how they might again get on the road to growth. From HBS Alumni Bulletin.

How Toyota Turns Workers Into Problem Solvers

Toyota's reputation for sustaining high product quality is legendary. But the company's methods are not secret. So why can't other carmakers match Toyota's track record? HBS professor Steven Spear says it's all about problem solving.

 


 

 

Need Registration

Podcast: John Paul MacDuffie on Car Trouble: From Higher Gas Prices to Hybrids, and More..    

Almost anyone who has been following the auto industry, especially in the U.S., will agree that lately it has had a bumpy ride. For one thing, the difficulties of GM and Ford have filled the headlines for several months now, and there has been lots of speculation about how severe these problems are. In addition, the auto parts maker Delphi, which was spun off from GM in 1999, is now in the midst of bankruptcy proceedings and actively negotiating with both the United Auto Workers union and GM. Yet another challenge is growing global competition: Virtually all the Japanese brands are showing an increase in market share in the U.S. And finally, questions continue to persist about advances in technology, especially as they concern the new hybrid models. John Paul MacDuffie, a professor of management at Wharton and co-director of the International Motor Vehicle Program, spoke about these issues with Knowledge@Wharton's Mukul Pandya and Robbie Shell.

Auto Industry Consolidation: Is There a New Model on the Horizon?  

The turmoil and uncertainty among auto manufacturers and their suppliers have left people wondering when a shakeout can be expected. Two experts who follow the auto sector say consolidation will take place among suppliers to a much greater extent than among carmakers, which may not experience mergers and acquisitions at all in the near term but will be engaged in ever-shifting strategic alliances and joint ventures.

In particular, some private-equity firms are hungrily eyeing auto supply companies for investment opportunities, according to Wharton management professor John Paul MacDuffie and Christopher Benko, director of the PricewaterhouseCoopers Automotive Institute in Detroit.

Aligning the Organization with the Market: Focusing on 'The Customer's Total Experience'

Getting Close to the Customer: Quantitative vs. Qualitative Approaches

Why Some Companies Succeed at CRM (and Many Fail)

Marketers Turn to Metrics to Measure the Impact of Their Initiatives: Knowledge@Wharton

Podcast: David Reibstein on Marketing Metrics and Financial Performance

 

Introduction to Marketing Metrics: How They Can Help You Make Better Business Decisions  May 19, 2006

Marketing Metrics: Understanding Market Share and Related Metrics   May 26, 2006

Managing Customers as Investments: The Strategic Value of Customers in the Long Run


Now more than ever the automotive industry is looking for opportunities to speed innovation, shorten product lifecycles, reduce costs, and collaborate with new partners... all on a global basis. We can help.

A.T. Kearney’s history of consulting to the automotive industry goes back over 75 years. We deliver leading vehicle capabilities in strategy, operations and technology to OEMs, suppliers, systems integrators, dealer groups and aftermarket retailers through in depth knowledge of all sides of the market. We provide leading edge thinking supported with exclusive research, proprietary automotive databases, global benchmarks and best practices.

Services
A.T. Kearney offers a broad range of services within strategy, operations and business technology.

Strategy:
  • Brand management
  • Enterprise change management
  • Globalization and new market entry
  • Market assessments
  • Mergers and acquisitions
  • Merger integration
  • Organizational design and sizing
  • Pricing strategy
  • Restructuring
  • Return on marketing investment
  • Strategy and portfolio analysis
Operations:
  • Asset productivity
  • Complexity reduction
  • Design cost reduction
  • Logistics strategies
  • Manufacturing strategy
  • Operations improvement
  • Overhead cost reduction
  • Product development
  • Strategic sourcing
  • Supply chain strategy
Business technology:
 
  • IT cost reduction and comparative benchmarking
  • IT strategy development and business alignment
  • IT transformation and change management
  • Large-scale program management
  • Return on invested IT value capture

Geographic scope
A.T. Kearney has over 300 dedicated automotive consultants, spanning North America, Latin America, Europe and Asia. We are present in all auto producing countries and in the largest markets.

Positioning in key automotive markets ensures that our practice experts provide global perspective balanced with in-depth knowledge of local markets and understanding of competitive situations.

Case Studies
Sample of Engagements
Ford case study
Aggressive cash management
Contract review and negotiations
Sub system selection process
Automotive Related Links
Our People
Media Mentions
Achieving competitive differentiation: the challenge for automakers
Strategic and Financial Insights in the Vehicle Supply Industry

 



Need Registration

Increasing Customer Value by Integrating Data Mining and Campaign Management Software
www.thearling.com
As a database marketer, you understand that some customers present much greater profit potential than others. But, how will you find those high-potential customers in a database that contains hundreds of data items for each of millions of customers?

Europe, Middle East, Africa l Marrying Market Research and Customer Relationship Marketing
Saïd Business School & Ipsos UK
This paper builds on previous research to demonstrate the power of marrying together market research data and existing loyalty card data in improving promotional marketing.

Why the Controversy Over ROI From ERP?
R. Michael Donovan & Associates
Positive ROI comes from changing the way business was performed to more streamlined, faster and lower cost processes that better serve the needs of the customer.

Case Study: Implementing Manufacturing Performance Measures
The Decision Group
Measuring the specific quality problems within a manufacturing process can lead to significant improvements in quality, productivity, waste, and customer service.

Recently Archived Webcasts

Leveraging Customer Lifetime Value to Increase ROMI

Warranty Leaders and Laggards: Which One Are You?

Using Analytics to Uncover the Cause vs. Treating the Symptoms

Audio l Seminar

Building Blocks to Evolving Your Analytic Practice

Audio l Seminar

Together At Last: How a BI Competency Center Consolidates BI Expertise

Intelligent Solutions, Inc. l Audio l Seminar

Europe, Middle East, Africa l Demystifying Data Integration: Making Data Pay Offf

Ovum l Audio l Seminar

The Best of the Best: The Top Five Best Practices in Business Intelligence

Intelligent Solutions, Inc. l Audio l Seminar

From Back Office to Boardroom: Maximizing Business Intelligence Value with a BI Scorecard (Part 1)

Baseline Consulting l Audio l Seminar

Best Practices: Do You Have a Data Management Strategy?

Audio l Seminar

Unify Your View of Data

Video l BetterManagement TODAY

Dashboards Done Right: KPIs, Metrics and More

BrightPoint Consulting l Audio l Seminar

The Elements of Enterprise Information Delivery

EWSolutions l Audio l Seminar

Data-Driven Decision-Making

IllumiNostra l Audio l Seminar

Asia Pacific l BI: - Implementing and Managing an Information Quality Culture

Audio l Seminar

Asia Pacific l Benefits of Using an Integrated BI Infrastructure

Audio l Seminar

Asia Pacific l BI: Information Quality - Improving Information Value Through Measurement and Improvement

Audio l Seminar

Making Warranties Work For You: The Secrets of Successful Early Warning Strategies

Video l Interview


From Business Finance Mag.com

 

CRM Climbs to Higher Ground
Today, best-practice companies are integrating the operational aspects of CRM with powerful analytics to boost performance and ROI.

BPM Viewpoint: Suite Vs. Stand-Alone: The Latest Debate
Buyers need to do their homework before deciding which type of software fits their needs, says Meg Waters in her inaugural column.

 

Upfront: Book Review: Releasing CRM's Strategic Value
New book shows CFOs how to manage and measure CRM efforts.

How BPM Benefits Customer Relationship Management
CRM is the next frontier for business performance management software.

BPM Software Buyer's Guide     Our Server
Over the past year, the BPM industry has grown substantially, creating new questions for buyers in search of the best solution for meeting their needs. After reading the article
Progress in the BPM Marketplace Breeds Complexity, be sure to check out the BPM Software Buyer's Guide, updated for 2005.

Annual Business Performance Management Software Buyers Guide
by Craig Schiff
Companies that are ready to invest in -- or upgrade -- BPM software can find up-to-date, detailed information about available BPM products and learn what they can expect from recent market changes.
(Business Finance, January 2007, p.34)  

Supplement: Innovations in Finance
CFOs Best Solutions, How World-Class Companies Achieve Optimum Performance
(Business Finance, December 2006)   

Beyond Finance: BPM Breaks Out
by Tad Leahy
Winners of the 10th annual Business Finance Vision Awards for Excellence in Business Performance Management prove that, in the hands of world-class companies, this tool offers value far beyond the boundaries of finance.
(Business Finance, December 2006, p.16)     

 

 

 

 

 

 

          
 

 

line.gif (2401 bytes)

   

Virtual Motorshow   Visit the virtual Mercedes-Benz stand at the Middle East Motorshow.

 

line.gif (2401 bytes)

Cars Home Video & Photo Theory R & T Technology Service

Parts

Competition

The World of Cars Manufacturers

Cars Portal A & A Motorcycles A & A Trucks A & A Tires

 

line.gif (2401 bytes)

line.gif (2401 bytes)