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Can You Get My Name in the Papers? |
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THE GAS MAN COMETH "Oh,
is that what the flags are for? I thought they were for me!"
I said. A few weak smiles appeared momentarily among the seven or
eight members of the Scottish Gas Board who were interviewing me.
Then the chairman leaned back, made a steeple with his hands, and
said, "You didn't mention in your application if you were married,
Mr Diamond." "Oh,
very much so," I said. "As a matter of fact my wife and
two sons are walking along Princes Street right now asking each other,
'I wonder how dad is getting on.'" I waited
a few seconds and added, "How IS daddy getting on?" The chairman
threw caution to the winds and gave a short bark which I took to be
a manifestation of amusement. "Quite well. Quite well." One member
of the board asked me why I wanted to leave newspapers and I said,
"Most days I feel we are entertaining our readers rather than
informing them of what is important in their lives. If I wanted to
be an entertainer I would buy a guitar and bawl into a microphone
and make a fortune." When I
got back to Glasgow a telegram lay on the hall floor asking me to
return for another interview the following day. This was taken by
Harry Hart, the board's deputy chairman who hadn't been present during
my interview but whose approval for my appointment was
apparently vital. Harry prattled
on for 20 minutes about the great job the gas industry was doing and
what a great honour it was to work for it.
I never said a word. Eventually he jumped up, thrust out his
hand, and said, "Welcome to the gas board, Mr Diamond."
I muttered my thanks and left. It was
1962, the year tramcars stopped running in Glasgow and the Americans
orbited the earth six times. It was playing a tape recorder early
one morning after the last edition of the Daily Express had gone to
press that launched me on my Public Relations career. I was trying
out a new recorder I had bought by reading bits from the Glasgow Herald.
I wasn't being disloyal. It was our job to read other newspapers to
see if they had anything of importance we didn't have. Mind you, the
Express's opinion of what was important didn't very often coincide
with the Herald's sense of news values.
Next morning
I was listening to the items I had recorded and suddenly heard myself
reading an advertisement for a Senior Public Relations Assistant for
the Scottish Gas Board. I didn't know anything at all about Public
Relations except that it had something to do with creating images
or good impressions but the job looked quite attractive with sensible
hours so I wrote an application and eventually got an interview at
the board's headquarters in Edinburgh. It was a nice day so I took
Jackie and the boys to Edinburgh by car. The city was festooned with
bunting and flags in honour of the royal couple from Norway.
A couple
of weeks or so after the interview I was given a couple of small but
comfortable rooms overlooking George Square, a secretary, and no instructions
about what I was supposed to do. I spent a few weeks walking about
talking to people and very quickly realised that the gas industry
did a lot more than cause explosions in old ladies' kitchens. It was
helping industry and commerce in all kinds of ways; by advising on
myriad technical problems, by producing more efficient boilers and
other equipment, and by converting solid fuel and electric boilers
to the use of the cheaper gas. In the
domestic market, too, there were giant strides in the production of
new and better heating and cooking appliances. Everyone in the industry
was anxious to make their work known as widely as possible and I received
magnificent co-operation from everyone. All this helped me to make
considerable impact on the public consciousness, even if I do say
it myself. In the 1960s, too, the search for gas and oil off the north
east coast of Scotland provided many stories. Our own
flat was all-electric but as I had just become a spokesman for the
gas industry in Scotland I thought it was appropriate that I should
replace the electric appliances with gas ones so I bought a gas cooker
and several modern, efficient gas fires and a squad of men took two
or three days to fit them in. Then one
lunch-time we gathered at the cooker for the big switch-on. The gas
fitter struck a match, held it to the gas ring, but nothing happened.
The flame flickered out sadly. We tried another ring and again nothing.
Then we tried the beautiful, chrome and timber gas fires I had bought.
Still nothing. The fitter
looked at me and came away with the remarkable deduction, "They're
no' working. There must be something wrong." The appliances
were disconnected and after some tests it was found that the pipes
were filled with mud and dirt. When the lengths of piping were being
pulled from the fitters' van one end fell into the gutter and scooped
up the rubbish, clogging them completely. I was later able to amuse
a number of gas industry dinners with this story. Among the
many interesting developments in the industry while I was there was
the construction of a £2.4 million plant, a lot of money in those
days, at Provan to produce virtually non-toxic gas from light distillate,
a product of oil refining. I wrote a story about this which got a
lot of publicity. Sydney Smith, the board chairman, came to Glasgow
to be interviewed on BBC television by my friend John Hossack, their
industrial correspondent. After the
interview I asked Mr Smith if he would be kind enough to give me a
lift back to George Square as he had to catch a train at Queen Street
railway stations nearby. On the way he said,"Whose idea was it
to publicise Provan?" "Mine." "Really.
Do you do a lot of this kind of thing?" I thought
this was rather an odd question in view of the fact that I had been
telling Britain for a year about the great things the gas industry
in Scotland was doing. I had also founded the newspaper Scottish Gas
which quickly became one of the most quoted newspapers in the industry. Another
story which got a great deal of coverage was the installing in the
sailing ship Carrick of gas boilers for central heating, cooking,
and hot water for the galley, bathrooms, washrooms, and cabins. It
was the first time in Britain that a gas-service had been laid from
a busy city street, Broomielaw, to a ship floating on the water nearby,
in this case the river Clyde. The 103-year-old
former City of Adelaide was at that time the headquarters of the Royal
Naval Volunteer Reserve Club (Scotland) Many years later when the
Carrick became derelict a friend of mine, John MacLaughlin, caused
a minor sensation by sculpting a bust of me from a piece of the Carrick's
mast. Among her
most famous masters when she carried Australian wool and passengers
13,800 miles from Adelaide round tempestuous Cape Horn to London was
Captain David Bruce, who had a wooden leg and wore a straw hat. He
was succeeded in turn by each of his three sons. I was the
first journalist to write about the growth of Chinese restaurants
in Scotland because they all used gas for cooking. The story appeared
under a 3 1/2 inch deep headline in Chinese, written by one of the
restaurateurs, on the front page story of Scottish Gas. I took the
precaution of showing it to a couple of other Chinese to confirm that
it said "Gas is best for cooking Chinese food because it is convenient
and makes a very strong fire!"
After all, a Chinese restaurant owner with a sense of humour
could have ended my career. Most of
the other restaurants in Glasgow had gas kitchens and I wrote a great
many articles for Scottish Gas and the catering press about them.
Naturally it was necessary to sample the meals in the various restaurants
which I did regularly at their expense. One of my favourite restaurants
was The Courtyard, owned by former footballer Billy McPhail,
but I had to stop going there because Billy wouldn't let me
pay the bill. My gas
board employers almost choked over their
rice crispies one Saturday morning when they saw the headlines
on the front page of my old paper the Daily Express and several other
newspapers, FED UP HARRY GIVES HIS CAR AWAY... The previous
evening I was driving home in the dark, rain-swept streets when the
car conked out and glided gently to a halt. It was about the fourth
time in a couple of months. I kicked and swore at it but it wouldn't
budge. A figure bent against the driving rain approached and I said,
"Want a car, mac?" and held out the keys. The man instinctively
held out his hand and I dropped the keys in it and walked away. When I
got home I told Jackie what happened and she said, "Not before
time." I knew it was a good story so I scribbled down a few sentences
and phoned them round to the newspapers. The story even appeared in
the Soviet newspaper PRAVDA a few days later. This one said we were
so poor in Britain we couldn't afford to run cars so we gave them
away. It didn't say how we could afford to buy the cars in the first
place. I went
to the motor taxation office with the car's documents and told a clerk I no longer had the car, was no longer responsible
for it, and wanted this fact noted. "Did
you sell it?" he wanted to know. "No,
I gave it away in the street." "Ohhhh,
so it was yooooo," said the clerk. "We have to talk to you.
You can't just give your car away." He told me I had committed numerous transgressions against various Road
Traffic Acts and whatnot and I was liable to prosecution. "Listen,
son," I said indignantly. "I carried a rifle for three years
for the privilege of giving my fully paid and owned property to anyone
I damn well like and if you don't concede that the car is no longer
my responsibility I'll make you famous, too!" The clerk
disappeared into the back shop for a few minutes and when he came
back he said, "Alright, leave it with us." I never heard
any more from them. I did hear about the car, though. A friendly police
traffic department tracked it down and told me later that it had conked
out because of a wee electrical fault which a threepenny fuse had
put right! The story
doesn't end there either. I bought another cheap car and was driving
with Harvie and Michael in the back when we saw a big poster advertising
White Horse Whisky. The poster said some guy was a magician and could
make a glass of whisky disappear and added, rather irrelevantly I
thought, "You can take a White Horse anywhere." "I
could do better that," I remarked to the boys, who of course
immediately challenged me. When I got into the office I scribbed a
few sentences on paper and finally arrived at "Harry Diamond,
20 Thorncliffe Gardens, Glasgow, gave his car to a passer-by when
it broke down. He finds his White Horse a lot more reliable."
Then came the campaign line, "You can take a White Horse anywhere."
I phoned
White Horse in Glasgow for the name of their advertising agents and
got a phone number in London. The guy in London said they didn't take
suggestions from the public. Besides, they had hundreds of ideas in
stock. "But you haven't even heard my idea, how do you know whether
it's good enough or not?" I said. "Write
to us and we'll think about it," the voice at the other end said
placatingly so I did that and also sent them a cutting of the story
from the Express to emphasise the topicality of the story. A few days
later I got a letter saying the White Horse account director liked
the copy and please would I sign the accompanying form allowing them
to use it in any way they pleased. The upshot was that the poster
with my name and address appeared all over the country and I got at
least a couple of dozen phone calls offering me new cars and holidays
in the Caribbean if I allowed the callers to use my name in advertising
campaigns. They all turned out to be hoax calls of course. For years
afterwards all my friends were convinced I got a vast sum of money
and unlimited cases of whisky for my brilliant few words. The truth
is I got a cheque for £10 and one bottle of the water of life. One day
I was invited to the press office of White Horse for a drink. The
press officer asked me what I did for a living and I told him I worked
in a jeweller's shop in Govan. I think my mind tortuously worked out
that it was not a good idea to tell them I was a Public Relations
man in case they thought I was trying to upstage them or something.
I was politely
asked a lot of questions about jewellery and who bought it when the
editor of a drinks magazine came in and said to me, "Hi, how's
the gas industry's hot-shop Public Relations man?" The White
Horse people took it well and we were friends for a long time afterwards.
I even got another bottle of whisky one Christmas. I was told later
that one or two rather stuffy members of the gas board expressed some
concern about what the hell I was going to do for my next trick. Walking
through the showroom to my office one day I saw a girl of six or seven
in a once-white dress, grubby face and wet nose climbing onto a display
float carrying a very expensive group of appliances. Suddenly her
mother's voice rent the air from across the room, "Haw, Natasha,
get tae f...affa therr...." Natasha!
Another
day one of our managers phoned to ask me rather excitedly to come
down to a house in Monteith Row, overlooking Glasgow Green, where
some of the tobacco barons of a bygone age had their elegant establishments.
They were anything but elegant by the 1960s. "There's
a couple dead in bed from gas poisoning and a crowd of reporters and
photographers outside," said the gas manager. "Can you handle
them, Harry?" I rushed
down to the house where I was led into a room where a blanket covered
a man and woman in an iron-legged bed in a recess.
The manager explained that underneath the blanket lay the bodies
of a prostitute and a sailor she had picked up the previous evening.
A gas pipe ran round the skirting board in the recess to a gas fire
in the room. Apparently during the frolicking in the bed an iron leg
had banged against the gas pipe and fractured it. The couple on the
bed were too preoccupied even to notice the very distinctive
smell of tetrahydrothiophene, which is put into the gas to
give the familiar, characteristic smell. "What
can we tell the mob of reporters?" asked the gas manager. "Come
with me." I went
outside, stood at the top of the few steps leading to the door of
the house like the Prime Minister outside No 10, and told the reporters
exactly what happened. The
gas manager almost had a cardiac arrest. "Trust
me," I told him. "How
the hell can we put that in the paper, Harry?" the reporters
complained. "That's
your problem. You wanted to know what happened and I've told you." The photographers couldn't do anything either
of course. Next day
all that appeared in one or two newspapers was the information that
a man and woman had been found gassed in a house in Monteith Row.
These were in the days when most newspapers, in Scotland anyway, did
not go into details about sexual adventures. I doubt if they would
bother to publish that kind of story now either. I wouldn't
want to seem callous but an extraordinary number of elderly ladies
embedded themselves in kitchen walls in my day. They used to put a
casserole or whatever in the oven, turn on the gas and discover they
didn't have a match so they went round the house looking for the matchbox,
came back, struck a match and.....booooom. I was always
asked by the newspapers for a comment and always told them what happened,
adding "The appliance was in proper working order." The
comment seemed a bit bland considering what had happened to the old
dears. Understandably
I received a lot of complaints of one kind or another about the gas
board which I didn't mind so much during office hours but I did resent
having to listen to long tales of woe from friends and acquaintances
wherever I went outside my job. The matter came to a head one day
at the burial of a friend. I was standing tearfully at his graveside
when I felt someone behind me tugging my coat. I ignored the first
couple of tugs but at the third tug I pulled my coat roughly away.
The man behind me whispered, "Your gas board is giving me a tough
time," to which I responded rather more loudly than I intended,
"I'll give you a lot more tough time if you don't leave me alone." That didn't prevent the man from approaching
me after the funeral. I don't remember
all I said but even if I did I couldn't put it down here. . Once I
helped the blood transfusion service to set up a ward in the basement
of the gas board building in George Square so that members of the
staff could donate blood. The event got a lot of coverage in the news
media, mainly I think because of the heading on my press release,
BLOOD LETTING AT THE GAS BOARD! I commissioneed
a photographer to take a picture of me giving away my life-sustaining
fluid for the benefit of the journalism and Public Relations trade
press but my brilliant idea backfired when a nurse told me after taking
a sample of my blood, "I don't think we should take your blood,
Mr Diamond. Your need is greater than ours!"
That night I rushed to the doctor in a panic and was told,
"Don't worry, you're not dying. You're just a wee bit anaemic." The editor
of a technical reference book phoned me one day to say that all the hierarchy in the 12 area gas
boards in Britain had alphabet soup after their names, degrees, technical
qualifications, honours and so on but there was nothing after the
name Harry Diamond and it looked odd. "Can we put anything after
your name?" "I'm
an M.L.H.C.," I said. The phone went dead at that moment so I
wasn't asked what the initials stood for but for years they appeared
after my name in the directory. Came the night when I had to speak
at an industry dinner in London. After my speech a voice asked, "What
does M.L.H.C., stand for, Mr Diamond?". There was
absolute silence as I said into the microphone, "It stands for
Member of Langside Hebrew Congregation." Uproar! At another
dinner in London attended by anyone who was of any importance in the
industry in Britain I was scheduled to be the seventh speaker. By
the time it came to my turn the audience was catatonic. The red-breasted
master of ceremonies announced stentoriously that Mr Diamond would
now give his address. I stood up and said, "My address is 9 George
Square, Glasgow," and sat down to tumultuous applause. People
crowded round me afterwards and said, "Congratulations, Harry,
best speech of the night!" Among the
people we recruited to help us promote the use of gas for cooking
was the celebrated writer and television chef Fanny Cradock and her
long-suffering husband Johnny, whose role was mainly to absorb abuse,
run errands, and fetch the eggs for the irascible Fanny. On one of
her visits to Glasgow I had the job of meeting her at the Central
railway station on her arrival from London. The train
stopped, Fanny finally alighted regally and said to me imperiously
when I introduced myself, "Get
my luggage." I ignored her instruction and started to walk along
the platform with her. "Get my luggage, I told you, " she
repeated. "I expect your
co-operation while I'm here and if I don't get it I'll report you
to the chairman." She
said this loud enough for everyone on the platform to hear. "Listen,
hen," I said in my best Glaswegian, "you can report me to
the Pope and the Chief Rabbi but if you want my help don't bloody
well talk to me like that or I'll leave you right now." To my
considerable surprise and her eternal credit Fanny smiled broadly
and said in her sergeant-major voice, "We'll get along fine"
and took my arm. The long-suffering Johnny attended to the luggage.
Another
celebrated artist with the frying pan gave me a tip which came in
useful many years later when I had to do my own cooking; put anything
at all in the pan and if it turns out O.K. take the credit for inventing
it and the public will think you're a culinary genius. If it doesn't
work, fling something else in the pan. I have since amazed and astonished many of
my friends with the inventiveness of my cooking. Speedway
racing had a very large and enthusiastic following in Scotland so
I decided to cash in on its popularity with the help of Ian Hoskins,
a fast-talking Australian-born speedway promotor. I persuaded the
Gas Board to buy a 500cc machine with a J.A.P. engine of the type
that had won every major speedway event and world championship since
it was introduced in 1930 and offered the SUPERBIKE as first prize
in a speedway competition. Two hundred pounds worth of gas applicances
were offered to spectators who forecast the first three riders past
the post. The event
attracted an enormous number of spectators to the final at the White
City in Glasgow and brought the gas industry a great deal of publicity
for its imagination and enterprise. Gas Board
social occasions were always enjoyable, especially lunches and dinners
with local authority people, commercial and industrial customers, and other big gas users. Our own internal social
occasions also tended towards the indulgent. One group whose gatherings
I always attended was the Service and Sales Circle, whose name is
self-explanatory. and one year I was very gratified to be elected
chairman. This was
quite an honour for someone who had not spent much of his life in
the industry. I always thought there was an interesting cameraderie among gas industry people, more than in some of the other organisations
I had worked for where the bonhomie had a brittle edge. There was
a time when the gas manager in a town or village ranked in importance
with the provost. Often they were the same person. A speaker
from the oil industry at one of our monthly meetings of the Service
and Sales Circle responded in superior, sneering tones when I asked
him if the exploration for gas and oil in the North
Sea would have an adverse effect on the fishing grounds. I forget his exact words but I do recall the
laughter at my expense when he implied that
my question was the silliest he had ever been asked. The reality
of the situation is that the oilmen's hardware in the North Sea, 18,000 kilometres of pipeline, 430 platforms, 180 subsea installations and
templates, 400 suspended wellheads, drilling rigs, pipelay vessels,
trenching boats, supply boats and tankers and abandoned installations
all disrupt the work of the 8,000 fishermen with their 2,200 fishing
boats who contribute almost £1 billion a year to the British economy. It becomes
a matter of life and death when a fisherman has to decide in extreme
weather conditions whether to stay and try to free thousands of pounds
worth of nets caught on some abandoned oil equipment or get away before
his ship and all aboard it go down. The gas
industry like anywhere else has its schemers and men of ambition.
One Glasgow area manager in my time, a
burly, no-nonsense type who took me to a very expensive restaurant
soon after he was appointed, bought me a number of drinks, and asked
me a series of questions about all the local managers in the area,
How good did I think they were at their jobs...How were they regarded
by the people around them, what families they had, did they drink,
how were they with the female staff. Mr Brandon
obviously believed that knowledge was power and that as I had
free access to everyone I would know all about them. I did know one
or two interesting things as it happened but I gave Mr Brandon
a string of naive, ingenuous answers and he quickly gave me
up as a bad job. I don't think he spoke to me again for the rest of
the two or three years he was area manager. |