|
Can You Get My Name in the Papers? |
|
THE IDIOT WHO CUT HARBEN'S RECIPE "Fire
watching?" said Frank. I never
did get to Fleet Street but I did get near it. During one visit to
London some years later, after I had become a sub-editor on The Bulletin,
someone told me that James Drawbell, managing editor of Woman's Own
was always on the lookout for bright young men, especially Scots.
He himself came from Edinburgh or thereabouts. I managed to get to
see Drawbell, who was known as king of the women's magazines, and
to my great surprise he offered me a job as deputy chief sub-editor.
Drawbell had wrought miracles with the magazine, taking it from a
circulation of 300,000 to 3,000,000 and making it one of the largest-selling
women's magazines in the world. Among the
people who wrote for Woman's Own in those days were some who went
on to even greater fame, Katherine
Whitehorn, Correlli Barnett, who became a military historian and Keeper
of the Churchill Archives, and author James Leasor. The Rev David
Sheppard, later Bishop of Liverpool, was a popular columnist. One
other person I remember, with good reason, was Philip Harben a well-known
stage and television chef, whose recipes were said to be eargerly
awaited each week by countless breathless housewives. Within
days of my installation at Women's Own I realised I had made a terrible
mistake. I had been a hard-bitten Glasgow newsman and was expected
to edit stories and articles that appealed to
girls whose intellectual horizons were limited, to say the
least. Although hundreds of letters came in each week for Mary Grant,
the magazine's agony aunt, the theme of many of the letters were monotonously
repetitive, "Should I let my boy friend do this and that.....Should
I go on holiday with him....What
do I do about my pimples...." and members of the staff,
including myself, often had to think up something different for Mary
Grant to pontificate on. I have to admit I was not good at thinking
up problems for young girls. Besides,
I had enough problems of my own. By this time I was married and missed
my wife Jacqueline and our two sons Harvie and Michael who were still
in Glasgow. All the free time I had was occupied with looking for
somewhere for us to live. Some of
the intricate page designs in the magazine made editing very difficult.
Items had to be fitted into the most awkward little spaces. On one
occasion I had to cut a few words out of a Philip Harben recipe to
make it fit the space allocated to it by a designer who knew very
little about cooking, or anything else relating to the printed word.
Cutting a recipe by Philip Harben was a crime akin at the very least
to the cutting job visited upon Mr John Bobbitt's vitals many years
later by his wife Loretta.
I went to the page designer and told him the Harben recipe
wouldn't fit the space he had allowed for it and his reponse was to
the effect that the problem was mine, not his. No sooner
had the magazine hit the streets when an irate Mr Harben phoned to
talk to the "stupid fucking idiot"
who had ruthlessly reduced his recipe to unintelligible rubbish.
My defence that I had cut only three or four completely superfluous
words did not placate the celebrated juggler of pots and pans. Jimmy
Drawbell called me into his office and implied that Mr Harben was
of more value to the world of women's magazines than me and please
would I stay away from his recipes in future. One afternoon
I happened to leave the office at the same time as two very beautiful
girls who had been in to be photographed. I walked between them in
the Strand wishing like hell that some of my old colleagues in Glasgow
could have seen me. I was swinging an umbrella nonchalantly when the
point of the brolly went into a hole in the pavement and I fell flat
on my face. The two visions of loveliness glanced disdainfully down
and walked on, twittering brightly. The crunch
came one day when I was editing a story about a girl who had come
into the office complaining that she could do nothing with her hair
which resembled the stuffing in an old sofa. The magazine called in
a fashionable London hairdresser who transformed the scraggy cockney
waif into a beautifully-coiffeured cockney waif. Half way through
editing this I murmured, "Why the hell am I doing this? This
is not what I came to London for." I dropped
my pencil on the desk, put on my coat, and walked out the door. I
spent the next few days being thrown out of various Fleet Street newspaper
offices and at the end of the week I took a train home to Glasgow.
I went into The Bulletin office and was hailed by my old colleagues
as the conquering hero from the big city. Comyn Webster, the editor,
wandered into the room and called me into his office. "Did
you jump or were you pushed?" he enquired. Bad news travels fast
in the newspaper business. "I
jumped." "Have
you got a job?" "No." "Do
you want to come back here?" Relief
flooded over me. "Yes please." "Start
on Sunday." I went
back to the sub-editors' room and that was the last time I tried to
break into the London big time. Eventually I became chief sub-editor,
a very important job on a newspaper but one about which the public
know very little. My salary was £1200 a year. About the same time
a pupil barrister in London named Robin Day was making 200 guineas a year and another
young man named Michael Heseltine was an undergraduate at Pembroke
College, Oxford. The job
of chief sub-editor varies slightly from paper to paper but my job
was to decide the page and position of stories that poured in all
day and night. Sometimes the editor and I liaised on what
the page one lead story should be if it wasn't blindingly obvious. One night
I gave one of my sub-editors a story from a news agency to edit about
a doctor who had appeared before a disciplinary committee for some
transgression of his profession's ethics. Asked by the tribunal about
his qualifications he said he couldn't produce them because his dog
had chewed them up. When the
first edition of the paper came up while everyone else was at supper
I was turning over the pages to check that everything was in order
when I came to a headline across
eight columns which read DOG CHEWED DOCTOR'S TESTIMONIALS. I'm the
only one I've ever known outside Hollywood who ever picket up the
phone and shouted "Stop the presses." In the
report of a youth club meeting one of our reporters wrote: "The
secretary said she hoped all the boys appreciated how lucky they were
to have got so many lovely girls in the club." The Bulletin
ceased publication on July 2, 1960 after a life of 45 years during
which it created an affectionate place for itself in Scottish journalism.
A few weeks earlier Comyn Webster, the editor, told me that David
Keir, his deputy, was retiring and asked me if I would like his job.
This put me in a quandary. John Blackwood, a former colleague in Outram
and deputy editor of the Scottish Daily Mail in Edinburgh had offered
me the job of deputy chief sub-editor. Although I was chief sub-editor
of The Bulletin the Mail job
was a much bigger one. I had agonised for weeks over Blackwood's offer
and couldn't make up my mind. When Comyn
Webster made his offer I told him about the one from John Blackwood
and said, "You know there have been a lot of rumours about the
fate of The Bulletin. Will there be any paper for me to be deputy
editor of this time next year?" Comyn stared out the window for
a minute or two and said, "Take John's offer."
Although
many people looked on The Bulletin as a rather genteel picture paper
more suitable to the tastes of elderly ladies, analysis of its pages
will reveal that the men who ran it had a first-class news sense,
not only for what was news at the time but for what was likely to
develop into stories of significance. Mind you,
the paper did give prominence to some real trivia, which helped to
generate its rather twee reputation. Page leads told its readers the
best way to make tea, the correct way to carry a handbag, and what
sex of budgerigar to buy. Much of
the credit for the more authoritative side of the paper must go to
John Downie, chief sub-editor and later night editor, whom I've already
described as one of the best journalists I ever had the good fortune
to work with. He was chief sub-editor when I joined the sub-editors'
table, unmarried and lived only for the job, and expected everyone
else to do the same. One night
I mentioned to a colleague that I was tired because I had been hanging
wallpaper before I came in. John went off the deep end. "You
should get someone else to do that kind of thing. You are supposed
to keep your energies for the job that gives you a living. This job
requires concentration, not people coming in tired from hanging wallpaper!" None of
us took any notice of that kind of thing for all the obvious reasons
and because John had rather weird ideas about a number of things,
women being one of them. That didn't prevent him from getting married
in, I think his 40s. Understandably his attitude changed then. The
other daily newspapers were watching the situation closely and were
determined to take advantage of the closure of
The Bulletin. Donald Todhunter, editor of the Scottish Daily
Mail, sent the following note to all his senior editorial staff: This time
it really looks as if The Bulletin is going under. I am drafting this
memo so that you are all in the picture on what this move could meant
to the Scottish Daily Mail. Circulationwise
out of its sale of roughly 100,000 The Bulletin appears to sell to
40,000 people who read no other paper. Therefore allowing for normal
evaporation there could be at least 30,000 sale to be gained in the
dogfight between the rest of the papers. Apart from
a publicity campaign to be accompanied by features and competitions
extra effort is clearly needed on the news and sports pages in order
to appeal to the kind of reader who for years has bought The Bulletin.
Primarily
this appeal lies in the wider use of pictures, particularly the expressive,
non-newsy kind, pretty girls, weddings, etc., women's sport, what
is going on in the women's organisations and local society gossip.
If the speculative closure date of July 2 proves correct we need to
start slanting our appearance slightly
towards The Bulletin reader right away. Obviously this does not mean
losing our own character in the processs, but with an event of this
size in the offing I would like you all to think along these lines
and make your own contribution towards winning as much as we can of
the extra sales which will become available. From what
I remember the Mail didn't make a very good job of catering for Bulletin
readers and in the fulness of time its printing operation in Edinburgh
closed down. Donald Todhunter
was right on target on The Bulletin's closure date. The company said
it had been losing money, which was probably quite true, but the way
I heard it certain Herald and Evening Times costs were unfairly charged
to The Bulletin making it uneconomic to sustain. Some of my contemporaries
felt it could have competed successfully, at least for
another few years, with the popular papers like the Express,
Record and Mail if resources had been devoted to it but I don't think the Outram
board cared about The Bulletin and a newspaper needs a certain attitude
of mind, not just money, to make it successful in a highly-competitive
business. The fact
that The Bulletin had a special place in the affections of the Scottish
public was more than proved 20 years later when I brought back the
title, with of course the permission of a totally different
Outram board, as the
newspaper of Glasgow City Council, but more of that later. I was with
the Mail in Edinburgh about six months when I decided I had had enough.
We had five editions a night in an effort to compete with the Express
and Record in Glasgow, and our five editions were produced in an unnerving
atmosphere of frenzy. The chief sub-editor was a man named Jack Sutherland,
a real eccentric, but a very clever technician. As his deputy I sat
beside him and watched him design page after page at the speed of
light. He worked so fast I couldn't even follow what he was doing.
One night he didn't come in and I almost had a fit when John Blackwood
told me to take over. One of my first acts was to put a fairly large
picture story on two pages in the same edition, an easy thing to do
if you're not careful. One night
I shouted across the crowded news room to a reporter, "Hurry
up with that robbery story." "Another
few minutes, Harry. I haven't got all the facts yet." "Never
mind the f...... facts, just give me the story," I shouted back,
a remark that is quoted back at me to this day. One afternoon
a telephone call from London asked me to book a room for a member
of the board of Associated Newspapers, the company that owned the
Mail, who was coming to Glasgow for a couple of days. I was in no
mood for this kind of thing as I considered my job harassing enough
but it was my own fault as I was the one who happened to pick up the
phone. I booked
a room in the Central Hotel, one of the few
half-decent hotels in the city at the time and, in a mischievous moment, told the London caller,
"Tell Mr Thing to go to the Great Eastern Hotel." The next
evening our immaculate, bowler-hatted director came out of the railway
station, swanned elegantly into a taxi, and told the driver loftily,
"The Great Eastern Hotel, please." "Eh?"
said the driver. "Great
Eastern Hotel," repeated
the director. "Ur
ye sure?" said the taxi driver. "Of
course I'm sure," said Mr Thing. "Aye
right, Jimmy," said the driver, and took Mr Thing to the Great
Eastern Hotel, a model lodging house in the East End of the city.
Mr Thing
took one look at the building, which looked like a prison, and said
plaintively, "There must be some mistake." He phoned our office and after a few minutes of confusion was told he should have gone to the
Central Hotel. Later I managed to persuade a secretary in London that
she had misheard me. During
my months in Edinburgh I got home to see my wife Jackie and our two
boys only at week-ends. I had an uncomfortable ride in a delivery
van early on Saturday morning and another uncomfortable ride back
on Sunday evening. I was living in a room in a large house in Bruntsfield.
In the room through the wall there were two girl students whose record
player started up at
7 a.m. As I got back to my digs about 4 a.m. I didn't get much sleep.
Appeals to their better nature went unheeded.
Eventually
I wrote to Roger Wood, editor of the Scottish Daily Express in Glasgow
to ask for a job. Roger was a tough Londoner who had been brought
north to liven up the paper. He certainly did that. His interviewing
technique was novel. "Why
should I give you a job?" "Because
I need it and because even
the Scottish Daily Express can use another good sub-editor,"
I said. "Start
on Monday," said Roger. One night
in the caseroom I was inspecting a rather uninteresting page when
Roger looked over my shoulder and said in a voice that reverberated
round the busy room, "I can get a f..... clerk to do that,"
meaning design a dull-looking page. As it had been designed by one
of Roger's own bright boys he had brought from London with him I got
a bit annoyed at the implication that it was me. I crumpled
the page, thrust it at Roger's clean white shirt, and said in my best
cockney voice, "Then get a f..... clerk to do it," and strode
off to the cheers of the caseroom staff. People just didn't talk to
Roger like that and for the rest of the night I really expected to
be fired at any moment, but nothing happened. Another
night I was editing a very lengthy story about a woman who was sent
to a lunatic asylum by the High Court for dropping children out of
a tenement building. It was hard going because I had to cut quite
a lot of the copy to make it fit the space allocated to the
story. I was getting very nervy because the edition deadline
was fast approaching when Roger tapped me imperiously on the shoulder
and said, "Are you nearly finished?" Before I could stop
myself I swung round and said "Beat it, I'm busy." As soon
as it was out I expected the ceiling
to fall on me but again nothing happened. A few nights
later I was given a story to edit about every pupil in a primary school
who had failed an English examination. I put a headline across six
columns reading NOT WUN PAPER WOS RITE. Roger went pale when he saw
the headline but after thinking about it he had a dramatic change
of mind and gave me a £10 bonus at the end of the week. It was
during this period in my newspaper career that I could easily have
become an alcoholic. Every evening when the first edition of the paper
was being put to bed I went
down to the pub next door to the office with some colleagues in what
was supposed to be our supper break and put away several rum and cokes
before going back to the strains and stresses of another three or
four editions of the paper. Some wonderful editing took place as the
rum and cokes took effect. Most of
the editors I've known liked to write memos to underlings telling
them what a great job they were doing or that they had botched something.
This is a sample from Ian McColl, who succeeded Roger Wood as editor
of the Scottish Daily Express and later became editor of the Daily
Express in London. It was dated 14th November 1962 and addressed to
reporters and sub-editors. I call
your attention to a disturbing trend in the preparation of stories and headlines. While our main competitor
the Daily Record is emphasising the human element whenever possible
we are subordinating it. I want to see the trend reversed, promptly.
I do not believe that readers are primarily interested in the fifth
accident having taken place in six years on a stretch of road rather
than in the fact that a mother was out shopping when she was told
her toddler son had been killed on the way to nursery school. On this
basis, too, we should have re-shaped our story of the man who died
four hours after starting a new job. We should have angled it on the
wife. I wanted to know how long he had been unemployed, how difficult
things had been for her and the family, whether she had been overjoyed
to find that he had work again, how her happiness was shattered.... The memo
ended, This newspaper has always had a reputation of maintaining a
warm, friendly, kindly bond with its readers. When its approach to
the news, whether in writing or headline seems metallic or clinical,
it loosens that bond. Thus are
formed the policies and philsophies of our great organs of public
opinion. Having said all that I enjoyed my two years with the Express
and made many friends, including Ian McColl. Letters
to the editor are useful in that they tell a newspaper what its readers
think about its contents and whatever else interests them. A full
list of letters and their contents was compiled for the daily
editor's conference which is attended by the news editor and
other members of the editorial and circulaltion hierarchy to determine
a rough outline of what the following morning's paper will contain. This is
a sample of the list of letters in my day: Malcolm
Sinclair, James Nesbit Street, Glasgow, feels the translation of the
New Testament is of no importance. G. Easson,
Ullapool, wants the press to campaign for development of the Highlands. Mrs Isla
Nicoll, Craigie Road, Perth, dislikes sticking to the rules of grammar. Mrs Adie,
Kirkintilloch, says his wife felt cheated because the Paterson-Johnansson
fight did not go 15 rounds. Ellenor
Lynch, Stepps Garage, is sure the Russians will beat America and the
world into space. D. Campbell,
Bruce Street, Greenock, does not trust Dr Adenauer. Perhaps
the most dramatic moment of my life in journalism occurred early on
the morning of Thursday, October 25, 1962. A couple of days earlier
President John F. Kennedy had imposed a blockade on Cuba to prevent
any more Soviet ships taking arms and missiles to the island from
which they could have struck at the heart of America. About 3
or 4 o'clock that Thursday morning I was in a little room with Ian
McColl and one or two others listening intently to a small short-wave
radio on which an American commentator was giving a minute by minute
account of the progress of Soviet arms-carrying ships sailing towards
Cuba. I had pencil
poised over a wad of copy paper ready to write a front-page story
for a special edition we would put out if the Soviet ships tried to
get past the American destroyers. All of us in that room knew that
if the Soviets tried to defy the blockade there was every possibility
of a nuclear war. Eventually
the commentator announced that the Soviet ships were turning back
and we all sat back with a sigh of relief. I vividly recall sitting
on the night bus home thinking how little the few other passengers
knew of the night's events and how their lives could have been dramatically
changed if we had been plunged into another global conflict. This
was the kind of thing that
journalism meant for me, the drama, excitement and suspense that few
other jobs could offer. But moments
like these were few and far between and although I enjoyed my two
years with the Express I decided that 20 years of unsocial hours,
hurried meals, and fighting deadlines was enough. The fervour with
which I had started in the glamorous world of newspapers had worn
off. I wasn't spending enough time with Jackie and the boys and to
get any farther in the editorial hierarchy of the Scottish Daily Express
I would have had to spend even more time on the job to demonstrate
my commitment to the paper. I wasn't prepared to do this. |