To that end, we work with management, the creative leadership of the programming and, eventually, the entire staff to:

Step #1:
Analyze the audience. Determine the best way to meet its needs and expectations. Where necessary, assist with audience research.

Step #2:
Define the mission and vision of the programming. How can it meet audience needs and expectations? How will a successful programme look, sound and feel? How will the programmers know when it's successful?

Step #3:
Define and develop the character and style, the soul, the core values, the voice of the programming. Define those elements that will make the audience want to tune in.

Step #4:
Examine the organization and makeup of the production team. Review individual skills, methodology and behaviour. Pinpoint organizational and/or professional weaknesses.

At the end of the process, trainers meet with management and the creative leaders of the programming to design the elements of future programming.

The process usually results in agreement on:

• How programming can be improved by better relating to the community
  
• How individual and programme success and failure should be judged and handled
  
• Ways of consultation, both up and down
  
• Operational methods and structures.

The training plan is formed and polished by this consultative process. It defines staff and organizational needs, strengths and weakness and enables trainers to design tailor-made solutions to problems.