Stage #1:
IBToC trainers meet with management, creative leadership and staff for Programme Development sessions.

Stage #2:
IBToC trainers work with senior managers for two days to introduce them to the concepts and methods to be explored during the programme and ensure management's cooperation both during and after the workshops. One or two appropriate managers may be asked to help train the next stage.

Stage #3:
The newsroom (executive producer, producers, desk editors, anchors, reporters, writers, video editors, camera operators, production assistants etc.) is split into four groups. Each group spends two weeks working with the trainers on storytelling, story structure, story focus, writing, performance, interviewing, videography, video editing, journalistic ethics etc.

Stage #4:
Trainers hold discrete, specialist one-week workshops for writers, interviewers, performers, videographers, editors etc.

Stage #5:
Participants chosen in consultation with the client spend two weeks in a Train The Trainers workshop to prepare them to run regular training sessions for colleagues when IBToC trainers have left.

Stage #6:
IBToC trainers return for follow-up sessions.