INSPIRING CHAMPIONS

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The heart of the successful word-of-mouth marketing program is inspiring champions. Let your customers do the talking about your reputation and you will spend less time, money and energy promoting your organization yourself.

Once in a while an organization thinks of a method to give some type of tangible incentive to customers if they bring in another customer. And, while this can work well in some industries under certain conditions, it is not the only means to inspire champions to talk. And, in some settings, it is either against the law or socially frowned upon. Broaden your view of what it takes to inspire champions.

Probably a score of elements can result in champions being inspired to talk. Pay careful attention to these. They might be described here in terms that are different from what you use in your organization. But hidden beneath each is a principle that can be applied in almost any organization.


Main Tutorial Page

Finding Champions

Finding champion customers
Finding a reputation
Finding champion employees
Finding unhappy customers

Inspiring Champions

Inspiring champion customers
Inspiring champion employees
Inspiring unhappy customers

Thanking Champions

Thanking champion customers
Thanking champion employees
Thanking unhappy customers


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