Menu
Champion customers are inspired to talk for you when:

They have accurate information about how to use your products and services effectively.
They get personally involved in using your product or service.
They get added value that they did not expect prior to the purchase.
They receive difficult to get information from behind the scenes.
Others ask them for advice.
They use the product or service for the first few days after purchasing it.
They get free samples of your product or service.
They hear others talking about your product or service.
They get a good price for the product.
They talk with friends about things of mutual interest.
They appreciate your responsiveness to their problems.
You exceed the threshold of their positive expectations.
They receive excellent service.

For examples of what it takes to inspire champions to talk for you, see the book.

Finding Champions

Finding champion customers
Finding a reputation
Finding champion employees
Finding unhappy customers

Inspiring Champions

Inspiring champion customers
Inspiring champion employees
Inspiring unhappy customers

Thanking Champions

Thanking champion customers
Thanking champion employees
Thanking unhappy customers

Back to the Proven Tactics page

This page hosted by Get your own Free Home Page