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When complaining customers come to you with their concerns, you should thank them by:

Telling them how important it is to you that you find out specific ways in which your enterprise can improve its products and services.
Taking the the time to adequately and respectfully listen to their concerns.
Symbollically showing your appreciation. Give them something in consideration for their willingness to bring their concern to you.
Reminding them that your reputation is your most important non-tangible asset you have and that they are helping you protect and build a positive reputation.

Finding Champions

Finding champion customers
Finding a reputation
Finding champion employees
Finding unhappy customers

Inspiring Champions

Inspiring champion customers
Inspiring champion employees
Inspiring unhappy customers

Thanking Champions

Thanking champion customers
Thanking champion employees
Thanking unhappy customers

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