Quotations Page"Reality is not the origin of a rumor; it is more likely to be a product of the rumor." Jean-Noel Kapferer
"Rumors do not take off from the truth but rather seek out the truth." Jean-Noel Kapferer
"Popular beliefs are spread, not because they are true, but because they are popular." Jean-Noel Kapferer
"Rumors are for believing. People don't generally tell them with the sole intention of amusing others or giving them pause for thought...Rumors set out to convince people." Jean-Noel Kapferer
"If rumors are always false, why would anyone need to worry about them?" Jean-Noel Kapferer
"In reality, rumors are bothersome because they may turn out to be true." Jean-Noel Kapferer
"Rumors are troubling because they constitute a source of information that is not contolled by the powers that be." Jean-Noel Kapferer
"Rumors are improvised news, resulting from a process of collective discussion." Jean-Noel Kapferer
"Not all rumors relate to an event which must be explained: certain rumors literally create events." Jean-Noel Kapferer
"Once a rumor is qualified as a 'rumor' by the public, it stops spreading." Jean-Noel Kapferer
"On the whole, the public is unable to distinguish truth from falsehood when news arives by word of mouth." Jean-Noel Kapferer
"Why do rumors spread like wildfire? Because they have value." Jean-Noel Kapferer
"Rumors are an efficient medium of social cohesion..." Jean-Noel Kapferer
"The speed at which news travels reflects the efficiency of a communication system where function is precisely that of perpetuating such [social] cohesion." Jean-Noel Kapferer
"Rumors win us over because they provide an occasion to better understand the world; they considerably simplify it and allow us to detect therein a framed order." Jean-Noel Kapferer
"Rumors do not convince or persuade people: rather they seduce them." Jean-Noel Kapferer
"A rumor's power often resides in the fact that it conveys information that justifies one's intuition or fulfills a barely formulated wish. Its information sounds sweet to our ears." Jean-Noel Kapferer
"Practice the 'Sunset Rule': Never let the sun set on a problem without first calling your customer." Bill Cates
"Everybody has a horror story about goods and services. People love to tell horror stories. I guess inquiring minds want ot know the worst." Jerry Wilson
"Employee talk, bad or good, is extremely influential. In my opinion, it is most often the most powerful kind of insider talk, even more influential than that of executives and managers. Negative insider talk is the first thing you shoudl teach your employees to avoid, no matter how bad conditions are. Once your employees start badmouthing you, your customers will pick it up and pass it along with even more authority, becuase the word comes straight from the horse's mouth." Jerry Wilson
"To refrain from gossip is to be discrete, and according to common prejudice, discretion is a value. Certainly discretion is often prudent as well as kind. But this makes it an ordinary virtue. Indiscretion, by contrast, is a superior virtue, indeed a saintly one." Ronald de Sousa
"The line between what will stimulate positive word of mouth comments or cause negative ones is a very thin one. And in an age that loves gossip, negative word of mouth comments seem to spread faster than positive ones." Godfrey Harris
"Like many other kinds of need-satisfying activities, gossip is enjoyable." Aaron Ben-Ze'ev
"Word of mouth is the business world's equivalent of gossip; which may explain why it is so likely to be repeated when it is negative." Chip Walker
"From fish-mongers to rumor-mongers, word of mouth advertising has had a colorful and not always reputable career in the short history of marketing." Johan Arndt
"Word of mouth may both accellerate and slow up product acceptance." Johan Arndt
"It is gossip which is primarily responsible for bringing interpersonal relationships into the field of public affairs." F.G. Bailey
"When men speak ill of thee, so live that nobody will believe them." Plato
"Criticism is legitimate only when the speaker is believed to have access to relevant informatin on which to base his judgement." F.G. Bailey
"No one is perceived as being more honest than when they criticize you." Bernard Taylor
"There is nothing that can't be made worse in the telling." Terence
"The only time people dislike gossip is when you gossip about them." Will Rogers
"When dealing with people, remember that you are not dealing with creatures of logic but with creatures of emotion." Dale Carnegie
"A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was." Joseph Hall
Quotations Page
Get your own Free Home Page