"It takes time to build a company (even longer to build a reputation)." John Kremer
"Marketing . . . requires a long-term point of view." John Kremer
"Your reputation will spread much faster within a targeted group than it could between groups." Bill Cates
"[consumer]Perception extends from the quality reputation of the product and its manufacturer to the reputation of other established users of the product." Regis McKenna
"Marketing communications is much broader than advertising, direct mail, or public relations. While they have varying degrees of value, based on the product complexity and the market size, they can't create customer experience." Regis McKenna
"Goodwill is the only asset that competition cannot undersell or destroy." Marshall Field
"A man's reputation is not a quality that he possesses, but rather the opinions which other people have about him." F.G. Bailey
"When men speak ill of thee, so live that nobody will believe them." Plato
"A man is always stronger while making a reputation than he is after it is made." Josh Billings
"Criticism is legitimate only when the speaker is believed to have access to relevant informatin on which to base his judgement." F.G. Bailey
"The way to gain a good reputation is to endeavor to be what you desire to appear." Socrates
"High profits are attained in inverse proportion to high prestige, at least during the process of acquiring a good reputation." F.G. Bailey
"A good name is to be chosen rather than great riches." Ancient Proverb
"As personal reputation gives access to economic opportunity, it is logical to suppose that the latter cannot change without profoundly affecting the former." F.G. Bailey
"The invisible thing called a good name is made up of the breadth of numbers that speak well of you." Lord Halifax
"What people say behind your back is your standing in the community." Ed Howe
"A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was." Joseph Hall