NEW QUOTATIONS WE HAVE FOUND

"There are only two things you can control in advertising: How much you spend and where you spend it. Everything else is controlled to either a greater or less degree by consumers." Michael E. Cafferky

" Word of mouth is: The most natural way to signal value to consumers, the least costly way to advertise, the most compelling form of promotion, the most powerful advertising in the world, the community's way of holding you accountable, eventually a part of your product/service as the core meaning of what you offer is transmitted from one consumer to another, sometimes the only way a consumer can be discriminating in his/her purchase, the low-tech method our minds use to cut through all the hype messages that are sent to us by high-tech methods, to advertising as an aroma is to the air horn, as simple as people helping people solve problems." Michael E. Cafferky

"Quality is remembered long after the price is forgotten." Gucci Family Slogan submitted by Karon Newell

"Word of mouth is to marketing as hypnosis is to free will." Karon Newell

"Hitch your wagon to a star." Ralph Waldo Emerson

"I'd rather have 1% of the efforts of 100 men than 100% of my own efforts." J. Paul Getty

"I trust a good deal to common fame, as we all must. If a man has good corn, or wood, or boards, or pigs to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods." Ralph Waldo Emerson

"Referrals will come to the entrepreneur who sees the potential of referrals." Michael E. Cafferky

"The mountain is not a matter of altitude but attitude." Michael E. Cafferky

"You set the height, the slope and the vista when you get there." Michael E. Cafferky

"The steepness of the climb is not measured by instruments. It's measured in your heart." Michael E. Cafferky

"In a marketplace characterized by rapid change and potentially paralyzing choice, credibility becomes the company's sustaining value." Regis McKenna

"Instant guest pacification will be ensured by all. React quickly to correct the problem immediately. Follow-up with a telephone call within twenty minutes to verify the problem has been resolved to the customer's satisfaction. Do everything you possibly can to never lose a guest." Ritz-Carlton Hotel Company

"Rumor, thou than which no other evil is swifter, thrives on movement and she gathers strength as she goes." Virgil

"A primary requirement for rumor survival is that the message be relevant to the people involved." Fredrick Koenig

"[ON RUMOR]Indeed, people tend to fear things that they do not understand." Fredrick Koenig

"Rumors are often an attempt to reduce ambiguity." Fredrick Koenig

"Instead of reducing anxiety, many rumors tend to increase that state." Fredrick Koenig

"The best explanation for the relationship between rumor participation and high anxiety, in my opinion, is that it provides justification for the feeling state of the rumor participation at the time. Rumors concerning a threatening and unpredictable world make a person's current disturbed and anxious state seem more apapropriate and reasonable." Fredrick Koenig

"The conspiracy rumor has a somewhat distinct orientation as a commercial rumor. The point of the message is focused on the allegation, not on the target. The reason the story travels is because it emphasizes how threatening, powerful, or far-reaching a conspiracy might be." Fredrick Koenig

"The contamination rumor is focused on the target rather than on the allegation. It is an attack on the product and producer rather than a diatribe and warning about any threatening forces mentioned in theh charge." Fredrick Koenig