QUOTES ON WHAT INSPIRES WORD OF MOUTH

"Marketing takes time. If you can persist long enough, your company will eventually get the recognition it deserves. You must give the prime book marketing tool, word of mouth, a chance to operate." John Kremer

"Not only are satisfied customers repeat buyers, but they are also your best advertisement. When you create satisfied customers, you are also creating walking/talking billboards for your books. So when planning your fulfillment and customer service systems, remember that word of mouth is the most productive advertising available to book publishers -- and that the best word-of-mouth advertising comes from satisfied customers." John Kremer

"Position yourself as a center of influence - the one who knows the movers and shakers. People will respond to that, and you'll soon become what you project." Bob Burg

"The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own." Bob Burg

"People don't care how much you know until they know how much you care - about them and their problems." Robert Cavett

"No matter how artful or talented you are, you must follow a specific methodology to be successful in expecting and getting quality referrals." Scott Kramnick

"The last thing you want to do is to say something or engage in an activity that may irrituate your referral prospect. Any contact you have with the referral will more than likely be related back to its source. It is vital that any feedback is positive, otherwise, your source for referrals will terminate." Scott Kramnick

"Lofty words cannot construct an alliance or maintain it; only concrete deeds do that." John F. Kennedy

"It is the service we are not obliged to give that people value the most." J.C. Penny

"Don't ever underestimate the power of commonality and endorsement." Bill Cates

"Listening is the most important relationship skill you can practice." Bill Cates

"Practice the 'Sunset Rule': Never let the sun set on a problem without first calling your customer." Bill Cates

"In a marketplace characterized by rapid change and potentially paralyzing choice, credibility becomes the company's sustaning value." Regis McKenna

"[consumer]Perception extends from the quality reputation of the product and its manufacturer to the reputation of other established users of the product." Regis McKenna

"Customer loyalty begins with an experience." Regis McKenna

"The no-questions-asked policy allows customers to communicate honestly with the dealer." Regis McKenna

"Companies first must concentrate on establishing themselves in the infrastructure and building favorable references. Then, and only then, should they worry about getting press coverage." Regis McKenna

"You must have a good product or service to use word-of-mouth marketing strategies -- otherwise, you'll just be spreading bad news." Jerry Wilson

"Take your product or service and make it extraordinary, even ledendary, and you will hvae mastered the first strategy for managing the talk factor in your word-of-mouth marketing program." Jerry Wilson

"Believe me, word-of-mouth marketing begins inside the organization, whether you know it or not. Careless insider talk about your company is like unguided missels flying around your offices." Jerry Wilson

"To build word of mouth, do something extra and unexpected." Jerry Wilson

"Positive word-of-mouth marketing is generated, built, and sustained, not ona single gigantic activity, but on a thousand little things done well, day in and day out." Jerry Wilson

"Under promise and over deliver." Unknown (Submitted by Angelo D'Angelo)

"Give them quality. That's the best kind of advertising." Milton S. Hershey

"When men speak ill of thee, so live that nobody will believe them." Plato

"The way to gain a good reputation is to endeavor to be what you desire to appear." Socrates

"The invisible thing called a good name is made up of the breadth of numbers that speak well of you." Lord Halifax

"When dealing with people, remember that you are not dealing with creatures of logic but with creatures of emotion." Dale Carnegie

"Word of mouth tends to be highly persuasive because the sender apparently has nothing to gain from the receiver's subsequent actions." Leon G. Schiffman and Leslie L. Kanuk