marketing030

Introduction

A & A Readings

Audio & Video

Marketing For Cars

Marketing

M. Management

Sales

News

Sales Management

Advertising & PR

Consumer Behavior

CRM

Branding

Marketing Research

Pricing

Product Design

Marketing Channels

Retailing

Services Marketing

Global M. Management

Communication

Internet Marketing

M. For Hospitality

AMA Dictionary

Publishers

Recommended E Books & Magazines

Marketing OutSourcing

Contact us

Site Map

Pricing

Guidelines For Better Pricing Decisions.

Marketing: Essential Techniques and Strategies Geared Towards Results
Alexander Hiam, University of Massachusetts at Amherst
Linda G. Rastelli
ISBN: 978-0-471-79079-2
©2007
384 pages
Student Companion Site.

Description

From product development and public relations to advertising and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing students with a better understanding of the vital role that this discipline plays throughout a company. Written in clear, every day language and presented in an uncluttered format, this text will help learners grasp the critical concepts and ideas utilized in each marketing process, and how to apply the tools and techniques to real business situations.

Read Excerpt: Chapter 9 (PDF) Pricing Our Server

Macroeconomics: Explore and Apply (activebook 2.0) (Ayers, Collinge)

Chapter 4: The Power of Prices

From

Marketing, 7/e by Roger A. Kerin; Eric N. Berkowitz; Steven W. Hartley; & William Rudelius

Chapter 13 Marketing: Building the Price Foundation

Chapter 14 Marketing: Arriving at the Final Price

Please see

Principles of Marketing, 10/e
by Philip Kotler , Gary Armstrong

Chapter 11: Pricing Considerations and Approaches

Please Open all the following Graphs while reading this chapter

Animated Figure 11-1 ,

Animated Figure 11-2,

Animated Figure 11-3 ,

Animated Figure 11-4 .

Chapter 12: Pricing Strategies

Please Open all the following Graphs while reading this chapter

Animated Figure 12-1 ,

Animated Figure 12-2

Need Registration & Membership

Please note that some are for Premium Members only.

10 Hottest Tutorials

1.	Your Seven-Step, One-Day Marketing Plan
2.	The Positioning Statement: Why To Have One Before You Start Communicating
3.	How to Write an Award-Winning, Sales-Kicking Creative Brief
4.	8 Ways to Make Your Marketing Copy Work Harder
5.	How to Conduct a Brainstorming Session
6.	Power-Writing for the Web: 10 Golden Rules
7.	Brand Metrics: Your Key to Measuring Return on Brand Investment
8.	How To Use Imagery to Create Memorable Messages
9.	Charting A Road Map to Advertising Results
10.	"Usability" for Better Customer Relationships