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Global Marketing Management

International Marketing, 12/e

Phillip Cateora, University of Colorado -- Boulder
John Graham, University of California -- Irvine
ISBN: 0072833718
Copyright year: 2005

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Book Site

Table of Contents
About the Authors
Book Preface
What's New
Feature Summary
Supplements
Overview

International Resources
Country Notebook
Video

Current News Feeds

Current Weekly Update

The Full Site Resources

In This Site
	Country Notebook Current News Feeds Current Weekly Update		International Resources Video

	Chapter 1 The Scope and Challenge of International Marketing
		Chapter Summary Internet Exercise Key Terms Multiple Choice Quiz

	Chapter 2 The Dynamic Environment of International Trade
		Chapter Summary Internet Exercise Key Terms Multiple Choice Quiz

	Chapter 3 History and Geography: The Foundations of Culture
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 4 Cultural Dynamics in Assessing Global Markets
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 5 Culture, Management Style, and Business Systems
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 6 The Political Environment: A Critical Concern
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 7 The International Legal Environment: Playing by the Rules
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 8 Developing a Global Vision through Market Research
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 9 Emerging Markets
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 10 Multinational Market Regions and Market Groups
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 11 Global Marketing Management: Planning and Organization
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 12 Products and Services for Consumers
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 13 Products and Consumers for Businesses
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 14 International Marketing Channels
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 15 Exporting and Logistics: Special Issues for Business
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 16 Integrated Marketing Communications and International Advertising
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 17 Personal Selling and Sales Management
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 18 Pricing for International Markets
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

	Chapter 19 Negotiating with International Customers, Partners, and Regulators
		Chapter Summary External Internet Key Terms Multiple Choice Quiz

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