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Marketing Channels

 

 

The KnowThis.com Channels Site

 

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From

Marketing, 7/e by Roger A. Kerin; Eric N. Berkowitz; Steven W. Hartley; & William Rudelius

Chapter 15

Marketing: Managing Marketing Channels and Wholesaling

Chapter 16

Marketing: Integrating Supply Chain and Logistics Management

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Please see

Principles of Marketing, 10/e
 by Philip Kotler , Gary Armstrong

Chapter 13: Marketing Channels and Supply Management

Please Open all the following Graphs while reading this chapter

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Animated Figure 13-3 .

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