From

Marketing, 7/e by Roger A. Kerin; Eric N. Berkowitz; Steven W. Hartley; & William Rudelius

Chapter 12

Marketing: Managing Services

Please see

Principles of Marketing, 10/e
by Philip Kotler , Gary Armstrong

Chapter 9: Product, Service, and Branding Strategies

Please Open all the following Graphs while reading this chapter

Animated Figure 9-1 ,

Animated Figure 9-2,

Animated Figure 9-3 ,

Animated Figure 9-4

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