As a discipline of academy inquiry, International Management applies management concepts and techniques to their contexts in firms working in multinational, multicultural environments. Hodgetts and Luthans: International Management was the first mainstream International Management text in the market.

Its 5th edition continues to set the standard for International Management texts with its research-based content and its balance between culture, strategy, and behavior. International Management stresses the balanced approach and the synergy/connection between the text’s four parts: Environment (4 chapters): Culture (4 chapters), Strategy and Functions (4 chapters) and Organizational Behavior /Human Resource Management (5 chapters).

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hodgetts_ch01.pdf (2324.0K)   

Global Marketing Management , 3rd Edition
Masaaki Kotabe, Temple Univ.
Kristiaan Helsen, Hong Kong Univ. of Science and Technology
ISBN: 0-471-23062-6
©2004

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From

Marketing, 7/e by Roger A. Kerin; Eric N. Berkowitz; Steven W. Hartley; & William Rudelius

Chapter 7

Marketing: Reaching Global Markets

Please see

Principles of Marketing, 10/e
by Philip Kotler , Gary Armstrong

Chapter 19: The Global Marketplace

Please Open all the following Graphs while reading this chapter

Animated Figure 19-1 ,

Animated Figure 19-2 ,

Animated Figure 19-4

International Business: Environments and Operations

by Daniels, John D.; Radebaugh, Lee H. Including Preface & CHAPTER 4 The Economic Environment. Also  Web site that accompanies this text at www.prenhall.com/daniels. 

• To learn the differences between the world's major economic systems
• To learn the criteria for dividing countries into different economic categories
• To discuss key economic issues that influence international business
• To assess the transition process countries are undertaking in changing to market economies -- and how this transition affects international firms and managers

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