aaeducgreenb.gif (1592 bytes)  

line.gif (2401 bytes)

Top

A & A Marketing  TABLE OF CONTENT
Marketing Index Marketing M. Management Sales Sales Management
Advertising & PR Consumer Behaviour CRM CRM  in Marketing CRM Hospitality Industry
CRM & Cars Industry Marketing Research Branding Assignment (2) Services Marketing
Marketing Channels Pricing Product Design Retailing Audio & Video
Global M. Management Internet Marketing M. F. Hospitality AMA Dictionary Marketing Outsourcing

line.gif (2401 bytes)

     
Marketing Index

Back to the Top

   
[1] Marketing    
PAGE [1] Marketing    
[M.M.1.1] Marketing: The CORE  Roger A. Kerin, Southern Methodist University  Steven W. Hartley, University of Denver  William Rudelius, University of Minnesota  ISBN: 0070043450  Copyright year: 2004

[M.M.1.2] Marketing: THE CORE, 2/e  Roger A. Kerin, Southern Methodist University  Steven W. Hartley, University of Denver William Rudelius, University of Minnesota ISBN: 0072999896  Copyright year: 2007

[M.M.1.3] Marketing, 7/e   Roger A. Kerin   Eric N. Berkowitz  Steven W. Hartley  William Rudelius

[M.M.1.4] Marketing, 8/e  Roger A. Kerin, Southern Methodist University Steven W. Hartley, University of Denver  Eric N. Berkowitz, University of Massachusetts---Amherst   William Rudelius, University of Minnesota  ISBN: 0072828803  Copyright year: 2006

[M.M.1.5] The Mckinsey Quarterly

[M.M.1.6] Knowledge@ Wharton

[M.M.1.7] Research At Stanford Graduate School of Business

[M.M.1.8] HBS  Working Knowledge

[M.M.1.9]  Merlot

 

line.gif (2401 bytes)

 

 

 

 

 

Accenture

 

PAGE [2]    
[M.M.2.1] Marketing: An Introduction  Second Canadian Edition
Armstrong, Kotler, Cunningham, Mitchell, Buchwitz

[M.M.2.2] Marketing: An Introduction, 8/E  Gary Armstrong, University of North Carolina  Philip Kotler, NorthWestern University  Publisher: Prentice Hall  Copyright: 2007  Format: Paper; 656 pp

[M.M.2.3]  Principles Of Marketing (9th Edition) by Kotler & Armstrong

[M.M.2.4] Principles of Marketing, 11/E  Philip Kotler, Northwestern University  Gary Armstrong, University of North Carolina  Publisher: Prentice Hall  Copyright: 2006  Format: Cloth; 768 pp

[M.M.2.5]  Marketing  (14th Edition) by Michael J. Etzel, University of Notre Dame  Bruce J. Walker, University of Missouri- Columbia  Williams J. Stanton, University of Colorado- Boulder  ISBN: 0073016349 Copyright year: 2007

[M.M.2.6] Principles of Marketing (activebook 2.0 ), 10/e (Kotler, Armstrong). Chapter 1: Marketing: Managing Profitable Customer Relationships. Chapter 16: Advertising, Sales Promotion, and Public Relations

[M.M.2.7] Marketing: Real People, Real Choices, Fourth Edition by Michael R. Solomon - Auburn University, Greg W. Marshall - Rollins College, Elnora W. Stuart - The American University in Cairo

[M.M.2.8] (MRKT2370)  By Professor: Gemmy Allen Mountain View College

[M.M.2.9]  PyroMarketing  by Greg Stielstra

[M.M.2.10] KnowThis.com

[M.M.2.11] Marketing Teachers

[M.M.2.12] Publishers

line.gif (2401 bytes)

Back to the Top

 

A & A Reading Portal

 

12manage - Management Methods, Models and More...

 

Archives

 

Balanced Scorecard Collaborative Certified logo

[II] MARKETING MANAGEMENT

 

   
PAGE [1]    
[M.MM.1.1] Strategic Marketing, 8th Edition  David W. Cravens, TEXAS CHRISTIAN UNIV  Nigel Piercy, Warwick University.  Hardcover,  752 pages.©2006, ISBN 0072966343

[M.MM.1.2]  Marketing Management: A Strategic, Decision-Making Approach, 6/e  John Mullins, London Business School  Orville C. Walker, University of Minnesota---Minneapolis  Harper W. Boyd, Jr. ISBN: 0073529826 Copyright year: 2008

[M.MM.1.3]  Marketing Management, 8/e J. Paul Peter, University of Madison  James H. Donnelly, University of Kentucky  ISBN: 0073137634 Copyright year: 2007

[M.MM.1.4]  Preface to Marketing Management, 10/e  J. Paul Peter, University of Wisconsin  James H. Donnelly, University of Kentucky ISBN: 007296216x  Copyright year: 2006

[M.MM.1.5]  The Marketing Plan, 5th Edition
William A. Cohen, PhD, California State Univ.  ISBN: 978-0-471-75529-6
©2006 350 pages

[M.MM.1.6]  From Marketing: THE CORE, 1/e & Marketing 7e by Kerin, Hartley, and Rudelius

[M.MM.1.7]  Advanced Marketing Planning  by Professor Malcolm McDonald Cranfield School of Management

[M.MM.1.8]  Business plans and marketing strategy

[M.MM.1.9]  New A & A Sites

[M.MM.1.10] Kotler Books

[M.MM.1.11] A Framework for Marketing Management, 2/e
Philip Kotler   

[M.MM.1.12]  A Selection

[M.MM.1.13] American Marketing Association

[M.MM.1.14]  Video Presentation from HBS

[M.MM.1.15]  MarketingProfs.com

[M.MM.1.16]  The Chartered Institute of Marketing & Others

[M.MM.1.17]  Marketing Teachers

 

line.gif (2401 bytes)

 

 

 

PAGE [2] Marketing Management pdf files    
[M.MM.2.1]   Marketing pdf files

line.gif (2401 bytes)

Back to the Top

   
[III]  Sales

 

   
PAGE [1]   Sales    
[M.S.1.1] Relationship Selling, 2nd Edition Mark W Johnston, ROLLINS COLLEGE-WINTER PARK  Greg  W. Marshall, ROLLINS COLLEGE-WINTER PARK ©2008, ISBN-13 9780073529813

[M.S.1.2] Selling: Building Partnerships, 5/e Barton Weitz, University of Florida  Stephen B Castleberry, University of Minnesota  John (Jeff) F Tanner, Baylor University  ISBN: 0072549289 Copyright year: 2004

[M.S.1.3] Selling: Building Partnerships w/ ACT! Express CD, 6th Edition  Barton A Weitz, UNIV OF FLORIDA @ GAINESVILLE  Stephen B Castleberry, University of Minnesota---Duluth  John F Tanner, BAYLOR UNIVERSITY

[M.S.1.4] Selling: Building Partnerships  Barton Weitz, University of Florida  Stephen B Castleberry, University of Minnesota  John (Jeff) F Tanner, Baylor University

 

line.gif (2401 bytes)

   
PAGE [2]   Sales    
[M.S.2.1] ABC's of Relationship Selling through Service, 9/e  Charles M. Futrell, Texas A&M University  ISBN: 007310132x  Copyright year: 2007

[M.S.2.2]  ABC's of Relationship Selling w/ACT! Express CD-ROM, Eighth Edition  by Charles M. Futrell

[M.S.2.3]  Previous Edition by Charles M. Futrell

[M.S.2.4]  Best Practices  Sales From  AMA

[M.S.2.5]  Better Communication required

[M.S.2.6]  Selling Today by Gerald Manning  Barry Reece ISBN: 0-13-027477-1  Publisher: Prentice Hall  Copyright: 2001

[M.S.2.7]  A Selection

[M.S.2.8]  Sales Glossary By Weitz

[M.S.2.9]  How Building a Sales Team Works

[M.S.2.10]  After the Sale is Over   By Theodore Levitt

[M.S.2.11]   Marketing 377 - Selling - Strategies

 

line.gif (2401 bytes)

   
PAGE [3]   Sales    
[M.S.3.1]  Fundamentals of Selling: Customers for Life through Service, 10/e by  Charles M Futrell, Texas A & M University  ISBN: 0073404691  Copyright year: 2008

[M.S.3.2]  Fundamentals of Selling, 9/e Charles M. Futrell, Texas A&M University ISBN: 0072962100 Copyright year: 2006

[M.S.3.3]   FUNDAMENTALS OF SELLING: Customers For Life Through Service, 8e, Eighth Edition  by  Charles M Futrell, Texas A & M University

[M.S.3.4]  Fundamentals Of Selling at Futrell Site

[M.S.3.5]  5 Books of Charles Futrell At his Site

[M.S.3.6]  Sales Management by Charles M Futrell

 

line.gif (2401 bytes)

Back to the Top

   
[IV] Sales Management

 

   
PAGE [1]   Sales Management    
[M.SM.1.1]  KnowThis.com Sales & Sales Management

[M.SM.1.2]  Sales Management by Charles M Futrell includes all 16 chapters  can be downloadable

[M.SM.1.3]  Sales & Marketing Management Magazine

[M.SM.1.4]  Churchill/Ford/Walker's Sales Force Management with Excel Spreadsheets, Seventh Edition

[M.SM.1.5]   Management of a Sales Force, Eleventh Edition  Rosann Spiro, Indiana University--Bloomington William J. Stanton, University of Colorado--Boulder Greg A. Rich, Bowling Green State University--Bowling Green

[M.SM.1.6]  Sales Management, Seventh Edition Douglas J. Dalrymple, Indiana University William L. Cron , Southern Methodist University Thomas DeCarlo, Iowa State University ISBN: 0-471-38880-7 ©2001

[M.SM.1.7]  Also see  A Selection

 

line.gif (2401 bytes)

Back to the Top

   
[V] Advertising & PR

 

   
PAGE [1]   Advertising & PR    
[M.AP.1.1]  Advertising Age & Others

[M.AP.1.2]  Advertising: Principles and Practice, 6/e  William D. Wells  John Burnett  Sandra Moriarty

[M.AP.1.3]  From The Companion Site of the 6th Edition

[M.AP.1.4]  The Ultimate Marketing Communications Directory

[M.AP.1.5]  Ad Glossary

[M.AP.1.6]  Coca-Cola Television Advertising Home Page At The Library Of Congress.

[M.AP.1.7]  Inventing Entertainment    At The Library Of Congress

[M.AP.1.8] 

[M.AP.1.9]  Emergence of Advertising in America, 1850-1920   At Duke University

[M.AP.1.10] Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb, Sixth Edition George E. Belch, San Diego State University--San Diego
Michael A. Belch, San Diego State University--San Diego

[M.AP.1.11]  The Whole Book On Our Server

[M.AP.1.12]   Internet Public Library: Marketing & Advertising

line.gif (2401 bytes)

   
PAGE [2]   Advertising & PR    
[M.AP.2.1]  Contemporary Advertising, 9/e  William F. Arens  ISBN: 0072537728   Copyright year: 2004
 
[M.AP.2.2]  Essentials of Contemporary Advertising  William F. Arens, Stratimark Consulting  David Schaefer, Sacramento City College  ISBN: 0073136662  Copyright year: 2007

[M.AP.2.3]   A Selection

[M.AP.2.4]   Principles of Marketing, 10/e activebook 2.0  Kotler • Armstrong Try Two Chapters!

[M.AP.2.5]   Best Practices   Advertising   CRM/ Direct Marketing  Consumer Promotion   Public Relations    From AMA

[M.AP.2.6]    AAF &  AEF

[M.AP.2.7]    Advertising Publication

[M.AP.2.8]    Public Relation

[M.AP.2.9]  The Center for Interactive Advertising (ciAd)


[M.AP.2.10]   AdvertisingPrinciples.com by  J. Scott Armstrong

 

line.gif (2401 bytes)

Back to the Top

   
[VI] Consumer Behavior

 

   
PAGE [1]   Consumer Behavior    
[M.CB.1.1] Marketing, 7/e  Roger A. Kerin  Eric N. Berkowitz  Steven W. Hartley William Rudelius

[M.CB.1.2] Marketing: An Introduction  Second Canadian Edition
Armstrong, Kotler, Cunningham, Mitchell, Buchwitz

[M.CB.1.3]  Consumer Behavior 9e  Leon Schiffman and Leslie Kanuk

[M.CB.1.4]  Consumer Behavior 7e  Michael Solomon

[M.CB.1.5]  Consumer Behaviour  Martin Evans, Cardiff Business School, UK Ahmad Jamal, Cardiff Business School, UK Gordon Foxall, Cardiff Business School, UK ISBN: 978-0-470-09352-8 ©2006 422 pages

[M.CB.1.6]  Marketing: THE CORE, 2/e  Roger A. Kerin, Southern Methodist University  Steven W. Hartley, University of Denver William Rudelius, University of Minnesota ISBN: 0072999896  Copyright year: 2007

[M.CB.1.7]  KnowThis.com

 

line.gif (2401 bytes)

   
PAGE [2]   Consumer Behavior    
[M.CB.2.1]  Consumer Behavior: Building Marketing Strategy, 9/e  Del I Hawkins, University of Oregon Roger J Best, University of Oregon Kenneth A Coney, Late of Arizona State University  ISBN: 0072536861 Copyright year: 2004

[M.CB.2.2]  Strategic Marketing, 8th Edition David W. Cravens, TEXAS CHRISTIAN UNIV  Nigel Piercy, Warwick University.  Hardcover,  752 pages.©2006, ISBN 0072966343

[M.CB.2.3]  Marketing Management: A Strategic, Decision-Making Approach, 6/e  John Mullins, London Business School  Orville C. Walker, University of Minnesota---Minneapolis  Harper W. Boyd, Jr. ISBN: 0073529826 Copyright year: 2008

[M.CB.2.4]  CONQUERING CONSUMERSPACE: Marketing Strategies for a Branded World by Michael Solomon

[M.CB.2.5]  Mind Share & VALS

[M.CB.2.6]  A Selection

[M.CB.2.7]  KnowThis.com & Others

[M.CB.2.8]  The Psychology of Consumers

[M.CB.2.9]  Academy of Marketing Science Review Articles

[M.CB.2.10] Changing Minds

[M.CB.2.11]  What is Personality?

[M.CB.2.12]   Journal of Consumer Research

 
[M.CB.2.13]   Consumer Behavior, A European Perspective By Michael R. Solomon, Gary Bamossy,
& Soren Askegaard
 
[M.CB.2.13]   Consumer Behavior, 8th Edition J. Paul  Peter, UNIV OF WISC - MADISON Jerry C. Olson, Olson Zaltman Associates Hardcover,  576 pages ©2008, ISBN-13 9780073529851

 

line.gif (2401 bytes)

Back to the Top

   
[VII] Marketing Research

 

   
PAGE [1]   Marketing Research    
[M.MR.1.1] Marketing Research

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

   
PAGE [2]   Marketing Research    
[M.MR.2.1]  Marketing Research 2

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
[VIII] Branding

 

   
PAGE [1]   Branding    
[M.BR.1.1]   Branding

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
[IX] Pricing

 

   
PAGE [1]   Pricing    
[M.PC.1.1]   Pricing

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
[X] Marketing Channels

 

   
PAGE [1]   Marketing Channels    
[M.MC.1.1]  Marketing Channels

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
[XI] Services Marketing

 

   
PAGE [1]   Services Marketing    
[M.SM.1.1]   Services Marketing

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
[XII] Product Design

 

   
PAGE [1]   Product Design    
[M.PD.1.1]   Product design

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
[XIII] Retailing

 

   
PAGE [1]   Retailing    
[M.RT.1.1]   Retailing

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
[XIV] Assignment (2)

 

   
PAGE [1]   Assignment (2)    
[M.AS.1.1]  Assignment 2

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
[XV] Global Marketing

 

   
PAGE [1]   Global Marketing    
[M.GM.1.1]  Global Marketing

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
[XVI] Internet Marketing

 

   
PAGE [1]   Internet Marketing    
[M.IM.1.1]     Internet Marketing

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
[XVII] Marketing for Hospitality

 

   
PAGE [1]   Marketing for Hospitality    
[M.HO.1.1]   Marketing for Hospitality

[5.1]

[5.1]

[5.1]

[5.1]

 

line.gif (2401 bytes)

Back to the Top

   
PAGE    
 

line.gif (2401 bytes)

   
PAGE    
 

line.gif (2401 bytes)

   
     

line.gif (2401 bytes)