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Marketing Index
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[1] Marketing |
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PAGE [1] Marketing |
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[M.M.1.1]
Marketing: The CORE Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota
ISBN: 0070043450
Copyright year: 2004 [M.M.1.2]
Marketing: THE CORE, 2/e Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota
ISBN: 0072999896
Copyright year: 2007
[M.M.1.3]
Marketing, 7/e Roger A. Kerin
Eric N. Berkowitz
Steven W. Hartley
William Rudelius
[M.M.1.4]
Marketing, 8/e Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
Eric N. Berkowitz, University of Massachusetts---Amherst
William Rudelius, University of Minnesota
ISBN: 0072828803
Copyright year: 2006
[M.M.1.5]
The
Mckinsey Quarterly
[M.M.1.6]
Knowledge@ Wharton
[M.M.1.7]
Research At Stanford Graduate School of
Business
[M.M.1.8]
HBS Working
Knowledge
[M.M.1.9]
Merlot
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[M.M.2.1]
Marketing: An Introduction
Second Canadian Edition
Armstrong, Kotler, Cunningham, Mitchell,
Buchwitz[M.M.2.2]
Marketing: An Introduction, 8/E
Gary
Armstrong, University of North Carolina
Philip Kotler, NorthWestern University Publisher: Prentice Hall
Copyright: 2007
Format: Paper; 656 pp
[M.M.2.3]
Principles Of Marketing (9th Edition) by Kotler
& Armstrong
[M.M.2.4]
Principles of Marketing, 11/E Philip Kotler, Northwestern University
Gary Armstrong, University of North Carolina Publisher: Prentice Hall
Copyright: 2006
Format: Cloth; 768 pp
[M.M.2.5]
Marketing (14th Edition)
by Michael J. Etzel, University of Notre Dame
Bruce J. Walker, University of Missouri-
Columbia
Williams J. Stanton, University of Colorado-
Boulder
ISBN: 0073016349
Copyright year: 2007
[M.M.2.6] Principles
of Marketing (activebook 2.0 ), 10/e (Kotler, Armstrong).
Chapter 1: Marketing: Managing Profitable Customer
Relationships. Chapter 16: Advertising, Sales Promotion, and Public
Relations
[M.M.2.7]
Marketing: Real People, Real Choices, Fourth Edition
by Michael R. Solomon - Auburn University, Greg W. Marshall
- Rollins College, Elnora W. Stuart - The American
University in Cairo
[M.M.2.8]
(MRKT2370) By
Professor: Gemmy Allen
Mountain View College
[M.M.2.9]
PyroMarketing
by Greg Stielstra
[M.M.2.10]
KnowThis.com
[M.M.2.11]
Marketing Teachers
[M.M.2.12]
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[II]
MARKETING
MANAGEMENT |
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PAGE [1] |
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[M.MM.1.1]
Strategic Marketing, 8th Edition David W. Cravens, TEXAS CHRISTIAN UNIV Nigel Piercy, Warwick University. Hardcover, 752 pages.©2006, ISBN 0072966343
[M.MM.1.2]
Marketing Management: A Strategic, Decision-Making Approach, 6/e John Mullins, London Business School
Orville C. Walker, University of Minnesota---Minneapolis
Harper W. Boyd, Jr. ISBN: 0073529826
Copyright year: 2008
[M.MM.1.3]
Marketing Management, 8/e J. Paul Peter, University of Madison
James H. Donnelly, University of Kentucky
ISBN: 0073137634
Copyright year: 2007
[M.MM.1.4]
Preface to Marketing Management, 10/e J. Paul Peter, University of Wisconsin
James H. Donnelly, University of Kentucky
ISBN: 007296216x
Copyright year: 2006
[M.MM.1.5]
The
Marketing Plan, 5th Edition
William A. Cohen, PhD, California
State Univ.
ISBN: 978-0-471-75529-6
©2006
350 pages
[M.MM.1.6]
From Marketing: THE CORE, 1/e & Marketing 7e by Kerin, Hartley, and Rudelius
[M.MM.1.7]
Advanced Marketing Planning
by
Professor Malcolm McDonald
Cranfield School of Management
[M.MM.1.8]
Business plans and marketing strategy
[M.MM.1.9]
New A & A Sites
[M.MM.1.10]
Kotler Books
[M.MM.1.11]
A Framework for Marketing Management, 2/e
Philip Kotler
[M.MM.1.12]
A Selection
[M.MM.1.13]
American Marketing Association
[M.MM.1.14]
Video Presentation from HBS
[M.MM.1.15]
MarketingProfs.com
[M.MM.1.16]
The Chartered Institute of Marketing & Others
[M.MM.1.17]
Marketing Teachers
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PAGE [2] Marketing Management pdf files |
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[III] Sales |
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PAGE [1] Sales |
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[M.S.1.1]
Relationship Selling, 2nd Edition Mark W Johnston, ROLLINS
COLLEGE-WINTER PARK Greg W. Marshall, ROLLINS COLLEGE-WINTER PARK ©2008, ISBN-13 9780073529813
[M.S.1.2]
Selling: Building Partnerships, 5/e Barton Weitz, University of Florida
Stephen B Castleberry, University of Minnesota
John (Jeff) F Tanner, Baylor University ISBN: 0072549289
Copyright year: 2004
[M.S.1.3]
Selling: Building Partnerships w/ ACT! Express CD,
6th Edition Barton A Weitz, UNIV OF FLORIDA @ GAINESVILLE Stephen B Castleberry, University of
Minnesota---Duluth John F Tanner, BAYLOR UNIVERSITY
[M.S.1.4]
Selling: Building Partnerships Barton Weitz, University of Florida
Stephen B Castleberry, University of Minnesota
John (Jeff) F Tanner, Baylor University
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PAGE [2] Sales |
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PAGE [3] Sales |
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[IV] Sales Management |
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PAGE [1] Sales Management |
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[V]
Advertising & PR |
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PAGE [1] Advertising & PR |
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PAGE [2] Advertising & PR |
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[VI] Consumer Behavior |
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PAGE [1] Consumer Behavior |
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[M.CB.1.1]
Marketing, 7/e Roger A. Kerin
Eric N. Berkowitz
Steven W. Hartley
William Rudelius [M.CB.1.2]
Marketing: An Introduction
Second Canadian Edition
Armstrong, Kotler, Cunningham, Mitchell,
Buchwitz
[M.CB.1.3]
Consumer Behavior 9e
Leon Schiffman and Leslie Kanuk
[M.CB.1.4]
Consumer Behavior 7e
Michael Solomon
[M.CB.1.5]
Consumer Behaviour
Martin Evans, Cardiff Business
School, UK Ahmad Jamal, Cardiff Business School, UK Gordon Foxall, Cardiff Business School, UK
ISBN: 978-0-470-09352-8
©2006
422 pages
[M.CB.1.6]
Marketing: THE CORE, 2/e Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota
ISBN: 0072999896
Copyright year: 2007
[M.CB.1.7]
KnowThis.com
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PAGE [2] Consumer Behavior |
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[M.CB.2.1]
Consumer Behavior: Building Marketing Strategy, 9/e Del I Hawkins, University of Oregon
Roger J Best, University of Oregon
Kenneth A Coney, Late of Arizona State University ISBN: 0072536861
Copyright year: 2004
[M.CB.2.2]
Strategic Marketing, 8th Edition
David W. Cravens, TEXAS CHRISTIAN UNIV
Nigel Piercy, Warwick University. Hardcover, 752 pages.©2006, ISBN 0072966343
[M.CB.2.3]
Marketing Management: A Strategic, Decision-Making Approach, 6/e John Mullins, London Business School
Orville C. Walker, University of Minnesota---Minneapolis
Harper W. Boyd, Jr. ISBN: 0073529826
Copyright year: 2008
[M.CB.2.4]
CONQUERING
CONSUMERSPACE: Marketing Strategies for a Branded World by Michael Solomon
[M.CB.2.5]
Mind
Share & VALS
[M.CB.2.6]
A
Selection
[M.CB.2.7]
KnowThis.com & Others
[M.CB.2.8]
The
Psychology of Consumers
[M.CB.2.9]
Academy
of Marketing Science Review Articles
[M.CB.2.10]
Changing Minds
[M.CB.2.11]
What is
Personality?
[M.CB.2.12] Journal
of Consumer Research
& Soren Askegaard
[M.CB.2.13]
Consumer Behavior, 8th Edition
J. Paul Peter, UNIV
OF WISC - MADISON Jerry C. Olson, Olson Zaltman
Associates Hardcover, 576 pages ©2008,
ISBN-13 9780073529851
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[VII] Marketing Research |
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PAGE [1] Marketing Research |
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PAGE [2] Marketing Research |
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[VIII] Branding |
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PAGE [1] Branding |
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[M.BR.1.1]
Branding
[5.1]
[5.1]
[5.1]
[5.1]
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[IX] Pricing |
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PAGE [1] Pricing |
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[M.PC.1.1]
Pricing
[5.1]
[5.1]
[5.1]
[5.1]
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[X] Marketing Channels |
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PAGE [1] Marketing Channels |
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[XI] Services Marketing |
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PAGE [1] Services Marketing |
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[XII] Product Design |
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PAGE [1] Product Design |
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[XIII] Retailing |
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PAGE [1] Retailing |
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[XIV] Assignment (2) |
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PAGE [1] Assignment (2) |
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[XV]
Global Marketing |
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PAGE [1] Global Marketing |
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[XVI] Internet Marketing |
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PAGE [1] Internet Marketing |
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[XVII] Marketing for Hospitality |
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PAGE [1] Marketing for Hospitality |
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