|
|
|
| Latest From A & A Education |
|
This is
my book on the subjects of management & marketing. Please enjoy, if
you read it fully, I guarantee that you will become an exceptional
Manager. But make sure to take at least one year to read it fully........
Reading it need Planning, Organizing & Self Discipline. Every topic
is a site on its own on the subject.....
|
All the new postings are in these squares:
Extra,
Extra,.........
|
Money Isn’t Everything
Lavish R&D budgets don’t guarantee
performance. A new Booz Allen Hamilton study of the world’s
1,000 biggest spenders reveals the value of an innovation
dollar — and the basics of a better strategy.
Reining in Outsourcing Risk
Exporting business processes raises
the potential for trouble, but companies can do much to
reduce the threats.
Building a Better Matchmaker
How a “customer-sensing capability”
can connect people to the cars — and other purchases — of
their dreams.
China’s Five Surprises
In the world’s fastest-growing
economy, the last 10 years are not the best guide to the
next 10 years.
When Art Meets Science: The Challenge of ROI Marketing
These days, there’s more pressure than
ever to make marketing more of a quantifiable science than
an ephemeral art. In response, a new management discipline
called ROI marketing is emerging to help businesses attain
the highest possible return on their marketing investments.
See
Full Topic Area |
Hyundai the new Toyota Detroit News Auto
or
pdf online
From Harvard
Business Review (available free from their site)
“What Makes an Effective
Executive,” by Peter Drucker.
From The
Summary in Brief (available free from their site)
Who Says
Elephants Can't Dance today!
(8 Pages )When Lou Gerstner took the helm of IBM as its CEO in 1993,
the company was a shambles — hemorrhaging money, drained by an insular
corporate culture, and rapidly falling prey to smaller companies that could
make the same products better, faster and for less money. Wall Street was
calling for its breakup into small, independent business units, but Gerstner
had other things in mind — to keep the company together, change the way it
(and, eventually, its entire industry) did business, and show it could keep
up with and even surpass the startups and small businesses presenting its
biggest challenges. Lou Gerstner thought the enormous corporate elephant
could dance as gracefully as its much smaller competition. He was right.
Any file can be e mailed by request free of
charge. Please contact
shaw4545@yahoo.com
|
|
From
Stanford Audio & Video
Create Candor in the Workplace, Says Jack Welch
There is a remarkable lack of candor in the workplace today,
says Jack Welch, the man who led General Electric for some 20
years, and it's slowing down corporate progress. "Encourage
candor," he advised a Business School audience. "If you reward
candor, you'll get it." (April 2005)
[Details]
 Video
File, 1:03 hour
Stanford
Audio & Video
From
McGraw-Hill Video
Click
here if you would like to view The Evolution of
Management video.
Click
here if you would like to view the McDonald's Everywhere
video.
From
Business Week on line
Beyond Blue
Never mind computers and tech services. IBM's radical
new focus is on revamping customers' operations -- and even running them
Can Anyone Save HP?
Despite the board's insistence that it will stay the
Carly course, a breakup may be the only way to turn the company around.
Outsourcing Innovation
Big-name companies such as Dell, Motorola, and Philips
are farming out their R&D to giant but little-known Asian developers. It's
fast, efficient, and yes, it's cheaper. But the economic implications are
enormous. Are these companies going too far? Latest From
Businessweek: Media center
Businessweek: Media center
Management Grid
Company
Development and History
“I” think I’m 9,9—but am I really 5,5?
The Managerial Grid
|
Managing
Knowledge Means Managing Oneself
|
Managing
Knowledge Means Managing Oneself
by Peter F. Drucker
In a few hundred years, when the history of our time will be written from
a long-term perspective, it is likely that the most important event historians
will see is not technology, not the Internet, not e-commerce. It is an
unprecedented change in the human condition. For the first time -- literally --
substantial and rapidly growing numbers of people have choices. For the first
time, they will have to manage themselves. And society is totally unprepared for
it.
More..
More
Leader Articles
Current News Feeds
XTRAMSN
Total Quality Management
ISO
9000
Six Sigma
Baldrige Award
Balanced Scorecard
- Balanced scorecard methodologies of quality and process
improvement. SAS Balanced Scorecard
See
Full Topic Area
|
Management (activebook), 7/e (Robbins, Coulter).
Chapter 3:
Organizational Culture and Environment: The Constraints
Catherine
Deslauriers recognizes the roles that both internal organizational culture and external
environment play in making her organization—the city of Vancouver— successful. She also recognizes the challenges facing the organization in trying
to manage both its internal culture and
external environment. But how much actual impact does a manager such as Deslauriers have on an organization's success or failure? In the following section, the book
explore this important question. |
|
More Management
Marketing by
Roger A. Kerin, Eric Berkowitz, Steven
Hartley and William Rudelious
|
|
Dynamic... Exciting... Challenging... and
Surprising! The 21st century is an
extraordinary time for instructors, students, and managers to be involved in the
field of marketing. Virtual advertising, multi-
channel retailing, eCRM, cashless vending, everyday
fair pricing, online coupons, data mining, and brand
equity are just a few of the many indications that marketing
is racing into a new era. At the same time, many traditional
elements of the discipline such as segmentation, new product
development, and pricing are
growing in importance and use. The combination of the contemporary and the traditional elements of
marketing create a truly exceptional topic to study and understand. We appreciate the opportunity to share our enthusiasm for the field with you and welcome you to your introduction to marketing!
..more
|
Selling: Building Partnerships (4th Edition)
|
Selling: Building Partnerships (4th Edition)
by Weitz, Barton A.; Castleberry,
Stephen Bryon; Tanner, John F.
McGraw-Hill Higher Education; ISBN:0072479167 , Price:
$87.45 (
210 day subscription ). Includes Preface & Chapter
4 Buying Behavior and the Buying Process.
Description:
Selling: Building Partnerships was the first to
integrate the partnerships/relationship theme in the selling
course. This theme was expanded and elaborated upon in each
edition. It presents selling theories and skills and then
encourages the students to practice applying them.
|
|
More Marketing
|
|
|
|
|
Go to:
Sales Management
Prof. Charles Futrell has been
writing sales textbooks for many years and now
his textbook on sales management is freely
available in PDF format. The book has 16 chapters
and covers all the major issues in managing a sales force.
|
|
Essentials of Management Information
Systems By (Laudon, Laudon).
|
Essentials of Management Information Systems
(activebook) (Laudon, Laudon).Chapter
6: Managing Hardware and Software Assets
|
Modern Systems Analysis and Design (3rd Edition)
|
 Modern
Systems Analysis and Design (3rd Edition)
by Hoffer, Jeffrey A.; George, Joey F. ;
Valacich, Joseph S. Includes Preface & Chapter 4:
Automated Tools for Systems Development
|
|
More
Information Technology
SAS
Links
American
Honda American Honda improves safety and customer
satisfaction while saving millions in warranty costs with
SAS.
|
Ford Motor Company The Ford Motor
Company fuels customer satisfaction with a new
SAS platform for customer knowledge.
Hyundai Motor Company Hyundai Motor
Company built an executive information system
using SAS. Managers can gauge performance, make
decisions with timely access to top-level
information, and view sales and production
volumes.
|
Svenska Volkswagen Svenska
Volkswagen relies on SAS to enhance
sales by ensuring that appropriate
numbers of vehicles and parts are
available to meet customer demand.
|
|
|
|
|
|
Executive
Summaries
Intelligent
Enterprise Magazine
|
|
|
|
|
|
|
|
|
|
|
