Call us gullible when it comes to understanding
tuneful songs about troubled relationships, and color us embarrassed for
missing the point of "Push," the single that blasted Matchbox 20 onto
the charts and into the national consciousness.
Aided by the singles "Push" and "3 A.M.," Yourself
or Someone Like You eventually achieved multi-platinum status, but it
was hardly a slam dunk, especially early on. The day the album came out,
the semi-autonomous Lava shut its doors. Shifted quickly to the much larger
mother label, the group had to separate itself from the pack where they were
not the immediate priority they had been at the much smaller Lava.
For nearly nine months, Matchbox 20 floundered
in obscurity, but their luck began to change in the summer of 1997 as radio
airplay of "Push" and a relentless campaign by powerful independent publicity
firm MSO combined to put the band on the map. Even so, the group was declared
just one more faceless wonder by the pressthanks in part, no doubt,
to its meaningless, randomly chosen name. Matchbox 20, Tonic, Third
Eye Blindsure, you might know the song, but try picking any of the
band members out of a lineup.
Still, success is the sweetest kind of revenge,
and Matchbox 20 is enjoying plenty of that. And if the group has its
way, someday we'll know their faces, too. "You know how we're gonna combat
this 'faceless band' theory? By making every single person in the United
States love us," Gaynor told Maximum Guitar. "We're gonna make every single
person in the country happy, and they're gonna love to see us and love to
be with us. And that is how we're gonna combat this thing. We're not gonna
kill people, we're not gonna abuse women, we're just gonna be the world's
greatest, happiest, nicest, friendliest band, and everybody's gonna understand
that."